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14 Creative Ways To Use Video Marketing

Are you looking for a creative way to showcase your business or website? Why not embrace video marketing?

Creating videos is a highly successful marketing strategy. However, it is one that requires a bit of thought and effort. This can make the task seem daunting.

However, there is nothing to fear! There are tons of great ways to embrace video marketing. From the simple to the complex, you can use videos to brand your business. Here are 14 great ideas to get you started.

video-marketing-021. Host a Video Contest

Encourage your customers, clients, or readers to participate in a video contest. Use social media to drive voters to your site. Then, share the winning video as part of your marketing campaign.

A video contest is great for several reasons. First, you could potentially get a great marketing video for your company – for free! Second, you’ll drive tons of new traffic to your site. Lastly, your clients and customers will have the chance to interact with you in a fun, unique way.

video-marketing2. Share Video Testimonials

Testimonials are powerful marketing tools. Many of your loyal customers would gladly provide their opinion and encouraging words about your business if you just ask.

Share these testimonials in a video. Some people might provide an on-camera review. Others might simply want to write out their thoughts. You could do one or the other, or combine the two strategies.

Take a look at how a marketing firm shared the testimonial of one of their clients.

3. Create a Learning Opportunity

People love to learn – especially about topics they are passionate about. Create a how-to video series. Teach viewers something about your niche.

Read further: Leveraging Video For Effective Sales Enablement

4. Do a Product Demonstration

Show customers how to use your products or services. This is a great way to highlight all the bells and whistles of a product and show people what your business has to offer. Customers are more likely to buy if they have a better idea of what to expect.

video-marketing-035. Make a Parody or Remix of a Popular Video

This is a great way to get a lot of views fast. If you debut your video while the original is still hot, you could go viral overnight.

Check out this amazing Gangnam Style parody.

6. Answer Common Industry Questions

Want to be known as an authority? Take a look at the popular topics, questions, concerns, controversies, and issues that surround your industry. Create videos to address these things. You’ll quickly become the go-to person because you dare to unveil the hidden information no one else wants to talk about.

video-marketing-047. Turn Your Slideshow into a Video

Do you have a great PowerPoint that is just sitting on your computer, wasting away? Maybe you did a great presentation, but only a few people saw it. Turn that slideshow into a video. Share it online and even more people will be able to appreciate your insight.

Here’s a good example

8. Use Animation

This isn’t a type of video just anyone can make. You’ll probably need the help of a professional. That being said, it is a highly effective way to communicate with the masses.

Create a story. Then, walk viewers through that story. This is a great way to share information in an entertaining way. Check out how an SEO firm in Clearwater used animation to depict a common industry problem.

9. Create a Video Landing Page for Your QR Code

QR Codes are a great marketing tool. It is ideal to have a variety of codes that can be used in different places. Create one QR Code that takes viewers to a specially designed video landing page.

video-marketing-0510. Embrace Humor

Is there a humorous aspect of your industry, product, or business that could be played up? Look for ways to bring some comedy to what you do.

For example, the concept of cornhole is pretty funny, as was demonstrated in this video. Cornhole is a game. But that isn’t what the name implies. Take a look at how one cornhole supplier embraced the irony of their products.

11. Ask a Question

Pose a question to your readers or clients. Ask for their opinions or input. Then, provide your answer or insight in a follow-up video.

This is a great strategy for a few reasons. First, viewer involvement is always good. Second, you’ll get a lot of repeat visitors. Third, you have a ready-made content idea for your next video!

12. Go Behind the Scenes

Customers love to see the nitty-gritty of how things are done. Show them what goes on behind the scenes of your business. Give them an insight to your day and what you do to ensure success.

Take a look at how a photographer gave clients a behind the scene view of a photo shoot. She used the opportunity to share more about why she does what she does.

13. Poll the Public

Grab a camera and go out into public. Ask strangers for their opinion on a particular topic. Not only will this showcase popular opinions, all those people you interviewed will probably check out your video – increasing visibility for your brand.

14. Meet the Team

Many companies have a “meet the team” section to their website. This is great; it allows customers to learn more about the business and who is helping them. But why be generic? Why simply print employee bios?

Look how Google created a video to introduce each member of the team.

Video marketing is highly successful. While it might seem intimidating at first, there is nothing to fear. Give it a try!

Jarrod Wright

Jarrod Wright

Jarrod Wright, the owner of Subtle Network Design & Marketing, offers marketing and design services to a wide variety of clients. He enjoys experimenting with new marketing techniques – including video marketing. Connect with him on Google+ and Twitter.
Jarrod Wright

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