Rise and Shine

Content Rewrites Are Dead

Content Rewrites Are Dead

Jul 30, 2012

This is not your Father’s Google. The Google that you once knew and loved is gone, and today we have a new and unpredictable Google that has moods as unpredictable as the sea and which is constantly searching for a new corner of SEO to penalize.   We’ve had Google Panda which hit content farms, we’ve had the de-indexing of blog networks,...

Improve CTR: Optimize Your Search Listing

Improve CTR: Optimize Your Search Listing

Jul 19, 2012

Almost immediately after the introduction of the +1 button, people began selling +1s with the attached claim that it would help your SEO; specifically, that getting more +1s improve your ranking in search results.   Most SEO professionals will agree that +1s help with SEO, and that concession is the end of the matter for most people. The truth is a...

3 SEO Mistakes and How to Fix Them

3 SEO Mistakes and How to Fix Them

Jun 7, 2012

Many common SEO mistakes are perpetuated by the same professionals that are supposed to know better. SEO isn’t as complicated as many people would lead you to believe. These three SEO mistakes are the most prevalent among average bloggers and beginning developers:   Not Finding the Correct Keywords When you are using the Google AdWords Keyword Tool,...

How to Defend Your Site Against Penguins & Other Cuddly Animals

How to Defend Your Site Against Penguins & Other Cuddly Animals

May 30, 2012

Did you wake up one day and find out that another cute, cuddly animal just attempted to destroy your livelihood? Passive income websites almost exclusively depend on organic search traffic, so any traffic lost as a result of algorithm changes can do massive damage.    After months or years of exploiting a certain set of guidelines, changes to search...

Effective SEO Made Easy

Effective SEO Made Easy

May 28, 2012

There is a disturbing amount of content floating around on the Internet pitting Social Media against SEO. In the last two months I’ve read a dozen articles, looked over a pair of infographics and joined in a forum debate on which one is a better investment of your time and money.   This is one of the problems with the Internet in general. Something that...