Creating a great UX design is essential for standing out amidst competition and winning your target users.
While it is necessary to keep up with developments in the field, it is equally important to hold on to the basic concepts that will help you achieve positive results in such a competitive mobile market.
Here are a few tips in designing mobile user experience for both mobile apps and mobile websites.
Design Your Mobile UX from Scratch
Mobile UX is very different from desktop web, so designing for mobile should go beyond making a more compact version of a desktop website. Mobile users see and use mobile apps and sites quite differently from how they use desktop websites, and this factor should be kept in mind as you design your mobile UX. When designing user interface for mobile sites, consider the smaller screen space and virtual keyboard. While the web UX may be helpful as you design the mobile UX, make it a point to use it merely as a guide and create an entirely unique mobile design.
Design a Mobile UX That Your Target Audience Will Appreciate
Know your target audience, what they want and how they behave so you can design a mobile site that will successfully meet their expectations. Do your target users need a quick solution to their issue, or do they prefer to enjoy the process? While it might be easy and tempting to assume that all users want results fast, this is not always the case. A UX designer would do well by coordinating with a product manager, since this particular aspect of design is best determined by an expert who has first-hand knowledge of users. It is also a good idea to attend a product management training course if your busy schedule permits, so you have additional skills to further help you create an amazing UX design that perfectly fits your market’s needs and preferences.
Simply Your Mobile Site’s Functionality
There are several great functions on desktop sites which may not work on mobile devices, so it is best to optimize and simplify functions for a mobile site. Start by changing your menu bar, making it more intuitive and accessible. Next, simplify the navigation process by eliminating the multi-level procedure and using a minimalistic design.
Mobile screens are smaller than desktops, so be mindful of the length of your content. You would want to ensure that the important information and core message are kept intact while shortening the content to be more concise. If the word count of your mobile content cannot be reduced, use your design to make it easier for users to navigate the site. Additional features such as arrows or a scroll bar can make the user experience a lot more convenient and productive.
By creating a mobile site that fits not only the smaller screens of mobile devices but also matches the behavior and needs of mobile users, you are now ready to design an amazing mobile UX.
Michelle Rubio has been writing for SMEs across the United States, Canada, Australia and the UK for the last five years. She is a highly-experienced blogger and SEO copywriter, writing business blogs for various industries such as marketing, law, health and wellness, beauty, and education, particularly on product management training such as those offered by ProductSchool.com.
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