Jul 27, 2021

You can concentrate on the technology and marketing principles all you want, but a large part of digital marketing falls back on your unique branding that stems from basic choices you make during the development stages of your business. Your name, logo and other less controlled associations will play a part in public perception for the life of your business, so...

Jun 20, 2021

Social networks almost always offer an array of privacy settings and sharing filters, but most privacy features are as different as they are confusing. As soon as you figure out one network, they change the settings or the layout, or you find out that you’ve misunderstood the privacy settings all along. Social networks almost always offer an...

Aug 11, 2014

It may sound silly at first, but there really are some great tricks about social media networking and marketing that we can learn from our furry friends. #1 Basic Needs Every dog has very basic needs that are required for them to survive. Food, water, even treats – these are all items that a dog needs. In the same sense, your social media sites have basic...

Mar 17, 2014

If you are just starting a blog or not getting any visitor interaction, have you taken the time to make sure that your blog has all the right parts under the hood? Many sites available for setting up blogs, for example WordPress or Tumblr, have templates or plug-ins available that assist with making sure you have what you need. But, there are some sites out...

Jan 16, 2014

When I finally decided to succumb to the title of Freelance Writer a couple of years ago, I opened the door to a whole new world for myself – marketing. Content marketing and social media marketing were not things that I was familiar with up until that point. Most of my writing was done for me – poems, memoirs, fiction – until I decided to give Web...

Nov 29, 2012

In 2013, Social Media is mandatory. If you aren’t on Facebook, Twitter, or LinkedIn, you cease to exist, your business will fail, you are falling behind.   It’s very important to build your presence presence. Many people get the wrong idea – you don’t have to live on a computer and be tethered to your profiles through a mobile...

Oct 12, 2012

What do you do when the bread crumb navigation stops rendering in certain browsers because they cache minified JavaScript incorrectly? How about when the holdover audience of your vertically integrated industry publication doesn’t fit the psychological segmentation profile your content marketing strategist projected in their original qualitative research...

Oct 9, 2012

In the late 1990s I began learning HTML code by reverse engineering the designs of other websites. I searched heavily for information and programs that were affordable to do graphic design with, and I struggled daily with uploading and configuring CGI scripts through an FTP client. Once everything came together, I had a feeling of accomplishment that hasn’t...