Apr 26, 2012

LinkedIn’s recent IPO has infused new life into the network. There has been a heavy influx of new users setting up their profiles, or taking a fresh look at the LinkedIn profile they set up long ago. Perhaps their situation has changed and they are inspired to log in, dust off their old profile and see if they can make this LinkedIn thing work for...

Apr 6, 2012

While starting an online business may seem like a sprint – a blur of ups and downs, run and gun – Your social media marketing campaign should be more like a marathon. Building your social media brand takes time: Become relevant, have conversations, build loyalty; it’s a process that, if done correctly, will yield you positive results. You’ve got...

Apr 2, 2012

One of the more confusing aspects of quality content production is finding your online voice. Having a specific and consistent online voice is always a guideline given by editors when you guest blog, and you’ll often see voice cited as the strong point of some of the most successful bloggers.   When you try to explain it, you’ll often fall short. It’s...

Mar 13, 2012

So is social media a fad?  A few years ago there was a “gold rush” to establish a presence on the web.  Every business just had to make their claim on the internet real estate by setting up a website.   Just build it and they will come.  Nothing could have been further from the truth.  Today the “gold rush” is claiming a presence in social...

Mar 8, 2012

One question people ask me more than any other in regards to my freelance writing business is how to promote your online writing through social media. Social media is incredibly popular today. It keeps us connected in ways that didn’t exist before. It’s an excellent platform for writers, journalists and poets to promote their work, connect with readers...

Mar 7, 2012

Sure everyone has a social media account; some of us manage close to fifteen of them, but you want to become an expert right?  The thought of breaking into this realm as an expert may seem daunting, but it is feasible with enough determination. Being an expert is a long term goal, but as a beginner here are some tips to get started in the right...

Jan 29, 2012

Getting invited to a new social networking site is a daily occurrence for me now. New networks usually have a promising premise and often have a specific purpose, but they all face an online community that is saturated with startups. Part of the lure of social media for business is being able to connect with every interested party in one spot. Facebook and...