Sep 24, 2012

With so many social media networks available, from Facebook, to Twitter, to LinkedIn, it can be a real challenge just to keep up! Managing social media is even harder in corporate situations where many people may be attempting to maintain a consistent brand image across multiple platforms at the same time. It can also be difficult for individuals to stay on top...

Sep 5, 2012

Social media can either be a blessing or a curse for business. No matter how carefully you plan out your social media strategy and regardless of the types of tools you use to analyze and monitor your social media activity, mistakes can happen.   The important thing to keep in mind if you find yourself in an accidental social media blunder is that the...

Aug 27, 2012

Living in Kentucky, I grew up watching college basketball. The citizens here take it very seriously, and the loyalty to the University of Kentucky Wildcats extends far outside the city of Lexington, all the way to the fringe edges of the state. When you live in Kentucky you either bleed blue, or you live in Louisville.   Knowing how seriously that the...

Aug 21, 2012

Have you ever wondered why social media users hold such strong opinions? This year’s Presidential election has warmed the American political landscape, almost to a boiling point. Citizens are letting their beliefs dictate their actions, turning everyone who has an opinion to become a messenger to those who lack a strong opinion.   I work with two of the...

Aug 2, 2012

Do you remember the first time you heard the term ROI? How about Klout? Did you use to think viral meant contagious (in a bad way)? Didn’t branding used to involve a red-hot iron and cattle? Social media marketing can sound like a foreign language if you’ve just set foot in this industry. It is sometimes intimidating to see a large community...

Jul 27, 2012

How did you learn to drive traffic to your blog? How about using Twitter as a tool to connect with your customers? What made you decide to set up a Facebook page for your business in the first place?   If you’re like most people who actively use the Internet as part of their marketing plan, you probably adopted these things, as well as most of your online...

Jul 20, 2012

How does content go viral today? Well, it has to be shared and while we cannot expect every piece of content we create to go viral, we can work to give it the best chance of being shared as much as possible.   If you’re wondering why people aren’t sharing your content, take a look at the reasons below and see if any of them apply to you.   Your...

Jul 13, 2012

The past several years have seen an incredible growth in social networking. Ten years ago people would have never been able to imagine the impact that sites such as Facebook, Linkedin, Pinterest, and Twitter would have on the lives of so many people all over the globe. Social networking has allowed the world to become more connected than it has ever...