Rise and Shine

Value vs. Expectations: The Fight for Startup Survival

Value vs. Expectations: The Fight for Startup Survival

Aug 31, 2012

Something you cannot get around in marketing is the marketing cycle itself. When people first hear about a product, project or service they immediately form an expectation. Up until the time that they make the purchase, all new information they receive about the product in question will affect their expectations. This becomes especially crucial for products that...

Top 10 Klout Scores for Tech Executives

Top 10 Klout Scores for Tech Executives

Aug 24, 2012

With Klout’s new design and updated score, it’s been all the buzz this week. The new algorithm looks at over 400 signals, and is supposed to be more accurate than previous incarnations. Users that spend their time building influence saw an increase in their scores for the most part, but users that derive most of their social engagement from a limited circle...

5 Signs Your Startup is Heading for Disaster

5 Signs Your Startup is Heading for Disaster

Jun 12, 2012

Working for a start up seems like the new “get rich quick” scheme for 2012. With Instagram being bought by Facebook for $1 billion, many entrepreneurs are hoping and praying for the day they can dominate their industry.   The reality is that only one out of every ten start ups make it past a 2nd round of funding. If you decide to take a job...

3 Social Networks Emerge as Facebook IPO Plummets

3 Social Networks Emerge as Facebook IPO Plummets

Jun 5, 2012

  Even though Facebook stock didn’t soar to 100$ per share during its first day of trading on NASDAQ, the platform has surpassed all expectations in terms of sheer size and potential reach. Online social networking and sharing has been officially adopted by the masses as a primary leisure activity, and it looks like social media will be around for a long time...

Facebook IPO: Dollars and Sense

Facebook IPO: Dollars and Sense

May 16, 2012

Facebook’s IPO is scheduled to hit the market Friday. It has been a long time coming; the Palo Alto based tech social networking site has eluded Wall Street much longer than tech startups are supposed to.   Now it seems the only reason that they’re taking this step is because they’ve grown too big to keep their financial information private and no...

What is Pinterest?

What is Pinterest?

Mar 9, 2012

Pinterest is the latest social media phenomena to take the Internet by storm and, believe me, that isn’t an exaggeration.  According to comScore, Pinterest is the fastest social media platform in history to surpass the ten million unique visitor mark.  It is huge and growing bigger and will not be going away any time soon.  Initially, Pinterest became...

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