Rise and Shine

HOW TO: Make the Most of Youtube Video Description (from Basics to Advanced Tips)

HOW TO: Make the Most of Youtube Video Description (from Basics to Advanced Tips)

Aug 15, 2013

A video is one of the most powerful content re-packaging tactic. It creates a completely new marketing channel for your brand: Youtube, one of the most popular sites on the web. Youtube marketing consists of many little things: smart tagging, targeting related videos and of course on-page optimization – which we are looking into today. A video description...

Can I Own a Hashtag?

Can I Own a Hashtag?

Aug 6, 2013

I heard an amusing story the other day. Someone had created a hashtag and had been using it to market their website. A smattering of followers began to use it in reference to that site, and then it was used for occasional Twitter chats. … After some time another person began to use it for their needs.Most of the people reading this are probably thinking...

Twitter Ads Vs Facebook Promoted Stories Vs StumbleUpon Paid Discovery

Twitter Ads Vs Facebook Promoted Stories Vs StumbleUpon Paid Discovery

Jul 1, 2013

Can a content piece go viral just because we have full faith in it? – no Can a content piece go viral just because we are doing our best promoting it? – no Viral effect is mostly accidental. You can hardly predict it We’ve talked a lot about going viral. Last week I listed some case studies of the real effects of going viral. More often than...

How to Embed Media: Bring All Your Content Marketing Efforts Together

How to Embed Media: Bring All Your Content Marketing Efforts Together

Jun 20, 2013

I am a huge advocate of content re-packaging, that is turning your content or research into different kinds of media for the sake of reaching to more content marketing channels (for example, Youtube, Pinterest, Flickr, Slideshare, etc just to name the few). One content research may take me the whole day or even a week but that doesn’t mean I’ll only...

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