Rise and Shine

Google and Data Security

Google and Data Security

Sep 23, 2021

Governments all over the world want to get their hands on user data from Google for a variety of purposes. Google started tracking the number of these requests in 2010, and has released these numbers in transparency reports every six month. This week, with the search giant’s sixth transparency report, it’s clear to see that these requests are ...

Google’s Mobile-First Index: What It Is and How to Get Ready

Google’s Mobile-First Index: What It Is and How to Get Ready

May 6, 2018

Google, back in April of 2015, drew a virtual line in the sand. And this line was all about mobile-friendliness. If a website did not cut it, it got cut. Some nicknamed it “mobilegeddon” and advised that if your site was not responsive or mobile-friendly, it had to get that way, and quickly. Google now has come out with mobile-first indexing. What...

Google Is Shaking Up The Travel Market

Google Is Shaking Up The Travel Market

Jun 16, 2016

Google deepens its interest in the travel sector with the launch of new services Google Trips and Destinations On Google. 2016 is fast becoming the year that Google cements its interest in the travel industry. The search engine giant has long been in ‘partnership’ with travel companies in terms of promoting large brands through its trademark channels of...

When Google Wins, We All Win

When Google Wins, We All Win

Nov 1, 2012

With Google’s latest project they have used dozens of existing technologies to develop cars that can drive without user input. It seems like science fiction, and it begs the question “what do autonomous cars have to do with search engines?”   We’ve almost become accustomed to seeing the tech giant getting involved in projects that at the time seem...

Google Wallet Security Concerns: I’ll Stick With Cash

Google Wallet Security Concerns: I’ll Stick With Cash

Aug 6, 2012

After many concerns were raised regarding the security of Google Play, Google’s version of an app store for Android users, Google took some steps to beef up security. Google went ahead and employed Bouncer which is a security solution that works straight from the cloud. In the end, the deployment didn’t seem to make much headway in addressing the primary...

Improve CTR: Optimize Your Search Listing

Improve CTR: Optimize Your Search Listing

Jul 19, 2012

Almost immediately after the introduction of the +1 button, people began selling +1s with the attached claim that it would help your SEO; specifically, that getting more +1s improve your ranking in search results.   Most SEO professionals will agree that +1s help with SEO, and that concession is the end of the matter for most people. The truth is a...

5 Ways to Successfully Utilize Google+ in your Office

5 Ways to Successfully Utilize Google+ in your Office

Jun 28, 2012

Using social media at the office isn’t always a good thing. Many people associate it with slacking off, avoiding work, and generally finding excuses to get oneself in trouble. But if you know about Google+, then you know that not all social media is made equal; in fact, some of it can be leveraged as a way to enhance your job, not detract from your...

Mastering Google Plus Circles

Mastering Google Plus Circles

May 22, 2012

Google+ is a social platform still new to many people. If you’ve been waiting to take the plunge, now is a great time to jump in.   Google+ is actually a very powerful business tool when you know how to use it correctly. It can help you make connections with the right types of people and using it will also add a highly visible profile to Google search...