May 5, 2021

As you already know, the use of images on your website, blog, and social media networks is a basic necessity. Images can show off your brand and provide consistency for it. They are eye-catchers on social media sites such as Facebook and Twitter, and Pinterest is based solely on images. They help draw people in to read your articles and blog posts. Yes, images...

Aug 21, 2020

Social media marketing has long been a thorn in the side of marketing executives who understand the necessity of creating exposure on the popular networking site but who cringe at the thought of being unable to effectively measure ROI through traditional web analytics. While various social media platforms offer analytics services, it is usually extremely limited...

Oct 5, 2017

If you are business owner, chances are you have Googled your business name a few times at least. But do you think it’s enough for your brand online reputation management? Not nearly… Someone may be talking about your business at this very moment, comparing you to competitors, mentioning something that needs to be fixed, asking friends if you can...

Oct 2, 2017

Every mobile device has some sort of built-in calendar application and some have built-in task lists as well. Some of those are good and some are just okay. When it comes to really keeping track of tasks, events, and appointments that are crucial to your business or marketing plan, you need an app or combination of apps that you can rely on. You may need an...

Jun 16, 2014

Facebook and Twitter are both valuable tools for marketing your content, yadda yadda yadda… we have all heard this song and dance before. It isn’t untrue, as they are the two biggest social networks that have become stalwarts in the promotion of both content and brands. But we already know what they are, and we know how to use them. Because they are...

Jun 9, 2014

Keeping up with social media can be time-consuming as well as tedious if you do not have the right tools. Applications such as HootSuite and Buffer allow you to post to more than one social media network at one time, saving you time and reducing the effort involved. Some tools also allow you to keep up with notifications, tweets, comments, and the rest all in...

Nov 11, 2013

In the days of Myspace, it would have been inconceivable that a social media profile could be turned into a physical keepsake. But things have changed, and thanks to different programs like Twitter and Facebook, you can make a decent memory book that can be printed out. Why would you want to do this? Well, we share an awful lot of our lives on social media these...

Oct 1, 2012

When I first started using Twitter, I began using the official Twitter platform along with their apps for my two mobile devices.  In a short time I had tried out many different apps for my iPad and Android phone but still wanted to keep things simple.   HootSuite seemed like a big tool with more features than what I needed.  As I became more active on...