Why are reviews and testimonials so important these days? Why are they everywhere on the internet? In a word: “Trust”. Naturally, consumers need to be reassured that brands and companies are going to give them value for their money. Integrity plays a significant role in this. A business that stands by its philosophies is one …
9 Tips for Building Trust with Your Content Marketing Read More »
Content creation takes place everywhere these days. There are more blogs, content sites, online magazines, and so much more that no one could ever count. The number would be astronomical! With creating content comes some basics that I see overlooked day in and day out. These are really simple things too! If you are publishing …
When print journalism started to lose market share to the Internet, classically trained journalists weren’t shy about criticizing the quality of the content published there. Content farms outsourced cheap articles that were search optimized, and with Blogspot anyone could become an editor. As time went by, many print journalists took up blogging and freelancing …
5 Tips to Handle Internet Writing Like a Professional Read More »
Building great content is hard work. Not only do you have to worry about getting people to read it, but readers must also remember the content as well as be motivated enough to share it with others. And on top of all that, the content must help you further the reach of your brand. And …
I bet that a lot of people are answering “yes” to this question. I also bet that a lot of people are incorrectly answering “yes” to this question. There are numerous articles out there about writing emails. There are articles on writing professional emails, what not to write in emails, tips for well-written emails, and …
Think Your Business Emails Sound Professional – Really? Are You Sure? Read More »
On November 14, 2013, Circuit Judge Denny Chin ended a long battle over a copyright dispute between Google the search engine and The Authors Guild by siding with Google. The Guild and some of its members sued Google in a class action lawsuit late in 2005 in response to Google scanning their books for its …
What The Google Books Judgment Means For Authors Read More »
One of the more confusing aspects of quality content production is finding your online voice. Having a specific and consistent online voice is always a guideline given by editors when you guest blog, and you’ll often see voice cited as the strong point of some of the most successful bloggers. When you try to …
As independent writers, it sometimes feels as if we are lost in the jungle, far beneath the canopy where the light makes ordinary folk like us visible. We carry with us our backpack full of books, as it were—our canon—yet have no readers with whom to share our words. And no matter how extraordinary those words might …
An Open Letter to Indie Writers: Cross Promotion Works Read More »
