Ominously, people we count on for the big answers warn us that advances in artificial intelligence (AI) may be leading to the eventual obliteration of human society. Elon Musk is quoted as stating, “I keep sounding the alarm bell, but until people see robots going down the street killing people, they don’t know how to …
AI And ML; Just Good For Business, Or Bad For Humanity? Read More »
Twitter algorithm is still unclear to many, even experienced, users. What’s the life of the tweet? How many people will be able to see it? Why (why not) will some one see it and where? Here’s a very quick visualization to get the facts straight! What will I see on Twitter? So someone tweets something. …
How Twitter Timeline Works: What Will I See on Twitter? Read More »
The hashtag…. a global revolution that now has many more applications than it did at its incarnation. Everyone uses them these days. But in the past short while the way they have been used has really changed, and for the better. To understand how much progress the hashtag has made, it is helpful to look …
Hashtag Evolution: From Content Curating to Community and Awareness Building Read More »
Building a community is a primary reason behind the existence of social media in a business context. Marketing yourself becomes easier if you can engage users and create a sense of togetherness with those who you are reaching out to. Networks realize this, and most of them are providing tools that let you do it. …
Google Plus Community VS Facebook Group VS LinkedIn Group Read More »
I’ve had a very positive feedback on my recent article on re-packaging Tweets. One of the most frequent questions was “How did you create those cool “Tweet this” links that allow users to tweet quotes from page”. Inline tweets are cool because they: Increase engagement with the post content Generate you more traffic Allows you …
HOW TO: Easily Create “Tweet this” Inline Links to Tweet on-Page Quotes Read More »
Tweets have a very short life: They go out and accumulate a few interactions and clicks (if you are lucky), but after that they go away pretty much unnoticed. So how to make the most of sharing your article with your Twitter followers? You can post the same link several times, as long as you …
Content marketing is huge, even as we make a shift into a more social media way of running things. The two really go hand in hand, and it is important to focus equally on both to ensure you are getting the most out of your marketing strategy, It is not just about reach, but about …
I heard an amusing story the other day. Someone had created a hashtag and had been using it to market their website. A smattering of followers began to use it in reference to that site, and then it was used for occasional Twitter chats. … After some time another person began to use it for …
Can a content piece go viral just because we have full faith in it? – no Can a content piece go viral just because we are doing our best promoting it? – no Viral effect is mostly accidental. You can hardly predict it We’ve talked a lot about going viral. Last week I listed some …
Twitter Ads Vs Facebook Promoted Stories Vs StumbleUpon Paid Discovery Read More »
I am a huge advocate of content re-packaging, that is turning your content or research into different kinds of media for the sake of reaching to more content marketing channels (for example, Youtube, Pinterest, Flickr, Slideshare, etc just to name the few). One content research may take me the whole day or even a week …
How to Embed Media: Bring All Your Content Marketing Efforts Together Read More »
