Nov 8, 2022

In its simplest form, Marketing is the act of satisfying the wants and needs of a population. Everything from market research to advertising are meant to do one thing; to put a product or service offering in the hands of as many consumers as possible. Early examples of innovative marketing campaigns are the Sears and Roebuck catalog, inserting baseball cards in...

Jan 28, 2020

As we enter this new decade, I think it’s essential to remember where we came from. Especially in the marketing industry. It’s not like just because we cross a certain date, things are going to massively change. In fact, it’s more likely that things are probably going to stay the same for the foreseeable future! So let’s take a look at a...

May 29, 2019

Can you make my content bring traffic? Everyone that is associated with social media has heard this question at least once. People that are unfamiliar with the culture of the Internet do not quite understand what a faux pas trying to engineer viral content can be; or that the mechanisms that lead to content spread will fight against content that was created...

Nov 4, 2018

If you own a website, you aren’t getting anywhere unless you figure out how to boost your traffic. Even when you begin to get consistently high visitor numbers, you are always looking for more. Organic traffic isn’t always easy to come by, and we have a tendency as webmasters to lean pretty hard on Google to get us there. The only problem is that to...

In the digital marketing world, more and more brands are using webinars to build community and position themselves as niche knowledge hubs. Short for web-based seminar, webinars offer an effective way to hold real-time video conferencing events to the audience in remote locations. Offering real-time interaction and connectivity between the presenter, guests, and...

Let’s start with the good news: internet marketing is more profitable than ever. No matter your industry or niche, chances are you can make good money online today. The reason is simple. More and more people use the internet now than before. According to Social Media Today, the total number of internet users across the world as of 1 January 2018 was...

Mar 14, 2018

Social media has undoubtedly changed the way we communicate, interact and consume content. Additionally, these shifts have provided that also brands must act according to the new social dynamics the digital media landscape has introduced. Thus, if you wish to succeed in social media marketing, you must take into account what makes your audience...

Jul 26, 2016

My marketing strategy is about a 50/50 split between content and email at this point. But where my content marketing has been going gangbusters for the past several months, my email has been stalling a bit. I have implemented a couple of tips to boost it (like using exclusive content for subscriptions), but the boost in numbers are only temporary. Before long it...