In its simplest form, Marketing is the act of satisfying the wants and needs of a population. Everything from market research to advertising are meant to do one thing; to put a product or service offering in the hands of as many consumers as possible. Early examples of innovative marketing campaigns are the Sears and …
The Evolution of Marketing: From Catalogs to Cat Blogs Read More »
As we enter this new decade, I think it’s essential to remember where we came from. Especially in the marketing industry. It’s not like just because we cross a certain date, things are going to massively change. In fact, it’s more likely that things are probably going to stay the same for the foreseeable future! …
3 Current Marketing Trends That Will Continue To Shape The 2020s Read More »
Can you make my content bring traffic? Everyone that is associated with social media has heard this question at least once. People that are unfamiliar with the culture of the Internet do not quite understand what a faux pas trying to engineer viral content can be; or that the mechanisms that lead to content spread …
Get the Most Out of Your Content By Optimizing for Success Read More »
If you own a website, you aren’t getting anywhere unless you figure out how to boost your traffic. Even when you begin to get consistently high visitor numbers, you are always looking for more. Organic traffic isn’t always easy to come by, and we have a tendency as webmasters to lean pretty hard on Google …
How To Build Traffic Without Relying On Google Rankings Read More »
In the digital marketing world, more and more brands are using webinars to build community and position themselves as niche knowledge hubs. Short for web-based seminar, webinars offer an effective way to hold real-time video conferencing events to the audience in remote locations. Offering real-time interaction and connectivity between the presenter, guests, and audience, webinars …
Webinar Marketing Trends to Adapt Your Content Marketing to Read More »
Let’s start with the good news: internet marketing is more profitable than ever. No matter your industry or niche, chances are you can make good money online today. The reason is simple. More and more people use the internet now than before. According to Social Media Today, the total number of internet users across the …
3 Proven Ways To Gain Credibility As An Internet Marketer Read More »
Social media has undoubtedly changed the way we communicate, interact and consume content. Additionally, these shifts have provided that also brands must act according to the new social dynamics the digital media landscape has introduced. Thus, if you wish to succeed in social media marketing, you must take into account what makes your audience “tick”. …
How To Use FOMO In Your Digital Marketing Strategy Read More »
My marketing strategy is about a 50/50 split between content and email at this point. But where my content marketing has been going gangbusters for the past several months, my email has been stalling a bit. I have implemented a couple of tips to boost it (like using exclusive content for subscriptions), but the boost …
What Happened When I Tried GetResponse For My Online Marketing Campaign Read More »
At its root, user-generated content is simply people sharing their stories with each other. It is likely for this reason that user-generated content has proliferated across various types of media, including social media and gaming platforms. In fact, 70% of consumers trust peer recommendations over those of professionals. People love stories because they find them …
People Love Stories: Why User-Generated Content Achieves Results Read More »
Digital May Be Hot, But Traditional Still Sells Many companies have been caught on the wave of digital marketing lately, but forgetting about more traditional methods can prove costly. There’s no doubt about it, the rise of the Internet has been a boon for marketers the world over. However, savvy marketing execs know that the …
Traditional Product Marketing In The Digital World Read More »
