Marketing

3 Current Marketing Trends That Will Continue To Shape The 2020s

As we enter this new decade, I think it’s essential to remember where we came from. Especially in the marketing industry. It’s not like just because we cross a certain date, things are going to massively change. In fact, it’s more likely that things are probably going to stay the same for the foreseeable future! …

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Webinar Marketing Trends to Adapt Your Content Marketing to

In the digital marketing world, more and more brands are using webinars to build community and position themselves as niche knowledge hubs. Short for web-based seminar, webinars offer an effective way to hold real-time video conferencing events to the audience in remote locations. Offering real-time interaction and connectivity between the presenter, guests, and audience, webinars …

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3 Proven Ways To Gain Credibility As An Internet Marketer

Let’s start with the good news: internet marketing is more profitable than ever. No matter your industry or niche, chances are you can make good money online today. The reason is simple. More and more people use the internet now than before. According to Social Media Today, the total number of internet users across the …

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How To Use FOMO In Your Digital Marketing Strategy

Social media has undoubtedly changed the way we communicate, interact and consume content. Additionally, these shifts have provided that also brands must act according to the new social dynamics the digital media landscape has introduced. Thus, if you wish to succeed in social media marketing, you must take into account what makes your audience “tick”. …

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What Happened When I Tried GetResponse For My Online Marketing Campaign

My marketing strategy is about a 50/50 split between content and email at this point. But where my content marketing has been going gangbusters for the past several months, my email has been stalling a bit. I have implemented a couple of tips to boost it (like using exclusive content for subscriptions), but the boost …

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Couple taking a selfie ~ User-generated content

People Love Stories: Why User-Generated Content Achieves Results

At its root, user-generated content is simply people sharing their stories with each other. It is likely for this reason that user-generated content has proliferated across various types of media, including social media and gaming platforms. In fact, 70% of consumers trust peer recommendations over those of professionals. People love stories because they find them …

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10+ Reminders To Master Content Marketing Without Breaking a Sweat (+ SEO!)

The phrase, “content marketing” is a popular buzz phrase. But, do we really understand it? More importantly than being able to dissect the meaning of the phrase and all that it encompasses, what about just plain old doing it? Part of your overall strategy should also include SEO (search engine optimization) and social media promotion. …

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