Rise and Shine

The Silo Effect: Did the Evolution of Business Take a Wrong Turn?

The Silo Effect: Did the Evolution of Business Take a Wrong Turn?

Jul 23, 2012

One of the major talking points in social media at this point is how the circle of brand development is fractured with silos. To be considered fundamentally sound a social marketing strategy needs to address public relations, marketing, research and development, technology, customer support, sales, and a myriad of other disciplines that have traditionally been...

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