In its simplest form, Marketing is the act of satisfying the wants and needs of a population. Everything from market research to advertising are meant to do one thing; to put a product or service offering in the hands of as many consumers as possible. Early examples of innovative marketing campaigns are the Sears and …
The Evolution of Marketing: From Catalogs to Cat Blogs Read More »
Have you seen those pre-written “tweet this” links and buttons that some websites use to make sharing a tweet much faster, and give additional control to the website that created it? I’m going to show you how to make a Pre-Formatted Re-Tweet Link or Button. When a user clicks on it they will be taken to …
Almost everyone that runs a website or blog, or handles online promotion in any way uses some type of analytics software. There are lots of benefits that can be derived from measuring your progress, and it’s so ingrained in online marketing that users give little thought to how it fits in their strategy. Some more …
Dramatically Improve Marketing Results with Advanced Analytics Read More »
When I started designing websites in 1998, there were very few tools to promote them and there were no resources available to learn how to use them effectively. You either had to figure out the unique ways to best promote your website through trial and error, or move on after finding out that nothing worked. …
One of my favorite tools to use for customer support is a frequently asked questions page (also referred to as a FAQ). These pages have been in use since the dawn of the Internet, and the concept behind them is simple; visitors will often have questions, and the majority of the time those questions have …
Compared to other marketing blogs that have launched in 2012, Social Media Sun has enjoyed quite a bit of success. We’ve had some awesome guests, we’ve attracted a ton of traffic and for some time our posts were averaging nearly 500 social shares. Every project is going to have a different level of potential. …
Blogging Isn’t a Rocket, It’s More Like a Roller Coaster Read More »
When someone publishes an article about Klout or Kred, they almost always take a polarizing viewpoint regarding influence metrics. Some bloggers take it upon themselves to be Klout’s biggest evangelist when their score is high, and then become the platforms biggest critic when an algorithm change adjusts it. Others criticize Klout and Kred for not …
Weapons of Influence and Klout’s Role in Marketing Read More »
There are thousands of inbound marketing blogs on the Internet today. Some are targeted to marketing professionals on Fifth Avenue, and some are written for bloggers trying to make some extra income from home. Bloggers go into detail about how to get more Facebook fans, how to respond to blog comments, how to optimize …
The Biggest Problem With Inbound Marketing Blogs Today Read More »
Even though it was 70 degrees outside this weekend, did you realize that you only have six more weekends to shop until Christmas? November 1st is the official start of the holiday shopping season, but things really start to pick up on November 23rd, which is Black Friday. This year consumers will be making …
Holiday Spending and Digital Marketing 2012 [Infographic] Read More »
A recurring stereotype regarding wireless provider customer support is that your calls will be directed to a representative in India. For the most part you’d be correct. Tracfone’s stable of wireless providers all outsource customer care to India, and T-Mobile’s recent decision to ship jobs overseas means that millions of Americans will reach a …
