Adam Justice

Adam was founder of Social Media Sun, and is now the Chief Marketing Officer at Drug Test City

Dramatically Improve Marketing Results with Advanced Analytics

Almost everyone that runs a website or blog, or handles online promotion in any way uses some type of analytics software. There are lots of benefits that can be derived from measuring your progress, and it’s so ingrained in online marketing that users give little thought to how it fits in their strategy. Some more …

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Klout Badge

Weapons of Influence and Klout’s Role in Marketing

When someone publishes an article about Klout or Kred, they almost always take a polarizing viewpoint regarding influence metrics. Some bloggers take it upon themselves to be Klout’s biggest evangelist when their score is high, and then become the platforms biggest critic when an algorithm change adjusts it. Others criticize Klout and Kred for not …

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Core Competencies

Develop Core Competencies To Distinguish Your Organization

No matter what industry your business operates in, you’re almost guaranteed to have competition. The lower the barrier for entry into a certain industry, the more competetive it’s likely to be. The widespread use of technology has lowered the cost of doing business, and in some cases businesses can be started with little more than …

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