Rise and Shine

Weapons of Influence and Klout’s Role in Marketing

Weapons of Influence and Klout’s Role in Marketing

Nov 17, 2012

When someone publishes an article about Klout or Kred, they almost always take a polarizing viewpoint regarding influence metrics. Some bloggers take it upon themselves to be Klout’s biggest evangelist when their score is high, and then become the platforms biggest critic when an algorithm change adjusts it. Others criticize Klout and Kred for not being...

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