Rise and Shine

Holiday Spending and Digital Marketing 2012 [Infographic]

Holiday Spending and Digital Marketing 2012 [Infographic]

Nov 16, 2012

Even though it was 70 degrees outside this weekend, did you realize that you only have six more weekends to shop until Christmas? November 1st is the official start of the holiday shopping season, but things really start to pick up on November 23rd, which is Black Friday.   This year consumers will be making more online purchases and using technology in...

Social Media Metrics that Matter

Social Media Metrics that Matter

Apr 30, 2012

 One of the great things about running a website, blog, or social media campaign is that there is an abundance of data and statistics to measure your performance. Hundreds of metrics are measured daily by social networks, your own host, and third parties whether you ask them to or not.   Users will compare publicly listed statistics such as re-tweets,...