Rise and Shine

Value vs. Expectations: The Fight for Startup Survival

Value vs. Expectations: The Fight for Startup Survival

Aug 31, 2012

Something you cannot get around in marketing is the marketing cycle itself. When people first hear about a product, project or service they immediately form an expectation. Up until the time that they make the purchase, all new information they receive about the product in question will affect their expectations. This becomes especially crucial for products that...

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