Dec 6, 2012

To say video is all the rage these days among inbound marketers would be an understatement. Articles, presentations, and chatter have proliferated in the online marketing ecosystem over the past few years. Camera and audio equipment is widely and pretty cheaply available, and YouTube will host anything for free. There are dozens of free video production...

Nov 28, 2012

It seems that every online marketing blog is pushing the use of videos to help small businesses connect with their audience. After all, videos increase website engagement, improve conversions and help establish trust with your audience. Despite the data, there aren’t many references available to help small businesses actually create their own video...

Nov 7, 2012

The growth of the Internet and social media in particular is changing the face of customer service. Customers can publicly praise or condemn a business, on their Facebook walls or Twitter feeds for example. The business then has to respond publicly in the best possible way. At lot is at stake and businesses need to be set up to deal with these situations...