If you’ve had any experience using Facebook ads, you might be asking yourself lately if they’re really worth it.
For those who’ve never heard of Facebook ads, it’s a service to advertise your business directly on the social media site. What you pay is going to depend strictly on how many clicks you receive based on your budget. But while some people find it very useful considering the myriad visitors on Facebook, you could also find some serious limitations. It all depends on what your business goals are.
How Some Businesses Are Faring With Facebook Ads
According to Mashable, a number of businesses are seeing amazing benefits by advertising in the Facebook universe. One business mentioned in the above Mashable report is using the Install Apps option for mobile usage. As a targeted marketing plan, this seems to be working great, if you know exactly what your targets are. Right now, it seems to be very affordable in the conversion rates.
Others are using Facebook ads to gain information for email lists so the business can know who to target in their marketing. By using specific targeting in advance, a business can focus on certain demographics who have pages on Facebook.
Another clever way to use Facebook ads is to advertise contests that send potential customers to the business’s website. When signing up for the contests, the business can request the visitor opt in to an email list in order to build a customer base. Mashable says the same seems to be working in finding people to sign up for Facebook discussion groups.
Regardless of the above successes, is there any competition out there that could beat the Facebook behemoth? When you place Google Plus into the equation, things could quickly change based on some key advantages.
The Benefits Of Google Plus Ads
Virante.org recently wrote about Google Plus’s foray into advertising and noted the limitations of Facebook Ads. Some businesses may not stop and realize that all Facebook ads are limited strictly on the site and can’t go beyond there. The thought is that those ads could be obtrusive to some Facebook users and ultimately be counterproductive to a business.
The difference with Google Plus is that all their ads are placed into their ad network. This means the ads will show up in more diffuse places around the net and appear for people who’d been searching for something related to your business on Google.
Just imagine – readers browsing through the web, minding their own business, and all of a sudden – while reading an interesting piece on cloud computing – stumble upon your latest Google+ Post Ad on how cloud computing has changed the way we do business today. Intrigued, they click on the post, join the discussion, and before they now it – land on your website and examine your offers.
It seems to set a new argument whether advertising on social media is really beneficial, or if having advertising spread around the net captures a more diverse customer base.
What are your thoughts? Do you think Google Plus will sweep Facebook off their porch, or does that kind of social media advertising still have its benefits?
— Ann Smarty (@seosmarty) February 2, 2014
- Image License: Royalty Free or iStock source: Image credit: timanx / 123RF Stock Photo
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