Dec 5, 2012

One of my favorite tools to use for customer support is a frequently asked questions page (also referred to as a FAQ). These pages have been in use since the dawn of the Internet, and the concept behind them is simple; visitors will often have questions, and the majority of the time those questions...

Nov 19, 2012

Compared to other marketing blogs that have launched in 2012, Social Media Sun has enjoyed quite a bit of success. We’ve had some awesome guests, we’ve attracted a ton of traffic and for some time our posts were averaging nearly 500 social shares.   Every project is going to have a different...

Nov 17, 2012

When someone publishes an article about Klout or Kred, they almost always take a polarizing viewpoint regarding influence metrics. Some bloggers take it upon themselves to be Klout’s biggest evangelist when their score is high, and then become the platforms biggest critic when an algorithm change...

Nov 16, 2012

There are thousands of inbound marketing blogs on the Internet today. Some are targeted to marketing professionals on Fifth Avenue, and some are written for bloggers trying to make some extra income from home.   Bloggers go into detail about how to get more Facebook fans, how to respond to blog...

Nov 16, 2012

Even though it was 70 degrees outside this weekend, did you realize that you only have six more weekends to shop until Christmas? November 1st is the official start of the holiday shopping season, but things really start to pick up on November 23rd, which is Black Friday.   This year consumers...

Nov 15, 2012

A recurring stereotype regarding wireless provider customer support is that your calls will be directed to a representative in India. For the most part you’d be correct.   Tracfone’s  stable of wireless providers all outsource customer care  to India, and T-Mobile’s recent decision to...

Nov 9, 2012

No matter what industry your business operates in, you’re almost guaranteed to have competition. The lower the barrier for entry into a certain industry, the more competetive it’s likely to be. The widespread use of technology has lowered the cost of doing business, and in some cases businesses...

Nov 5, 2012

The idea that we can use social media chatter to predict the future is not a new one. The sheer size of networks like Facebook and Twitter mean that if nothing else, social media can provide researchers with limited funding a large sampling of data that can be sorted and organized quickly with...