Rise and Shine

The Next Chapter for Social Media Sun

The Next Chapter for Social Media Sun

Jun 4, 2013

When I started designing websites in 1998, there were very few tools to promote them and there were no resources available to learn how to use them effectively. You either had to figure out the unique ways to best promote your website through trial and error, or move on after finding out that nothing worked.   I reverse engineered methods that other people...

Optimizing Your FAQ to Maximize ROI

Optimizing Your FAQ to Maximize ROI

Dec 5, 2012

One of my favorite tools to use for customer support is a frequently asked questions page (also referred to as a FAQ). These pages have been in use since the dawn of the Internet, and the concept behind them is simple; visitors will often have questions, and the majority of the time those questions have been asked and answered before.   A savvy website will...

Blogging Isn’t a Rocket, It’s More Like a Roller Coaster

Blogging Isn’t a Rocket, It’s More Like a Roller Coaster

Nov 19, 2012

Compared to other marketing blogs that have launched in 2012, Social Media Sun has enjoyed quite a bit of success. We’ve had some awesome guests, we’ve attracted a ton of traffic and for some time our posts were averaging nearly 500 social shares.   Every project is going to have a different level of potential. The success of a website depends largely...

Weapons of Influence and Klout’s Role in Marketing

Weapons of Influence and Klout’s Role in Marketing

Nov 17, 2012

When someone publishes an article about Klout or Kred, they almost always take a polarizing viewpoint regarding influence metrics. Some bloggers take it upon themselves to be Klout’s biggest evangelist when their score is high, and then become the platforms biggest critic when an algorithm change adjusts it. Others criticize Klout and Kred for not being...

The Biggest Problem With Inbound Marketing Blogs Today

The Biggest Problem With Inbound Marketing Blogs Today

Nov 16, 2012

There are thousands of inbound marketing blogs on the Internet today. Some are targeted to marketing professionals on Fifth Avenue, and some are written for bloggers trying to make some extra income from home.   Bloggers go into detail about how to get more Facebook fans, how to respond to blog comments, how to optimize your posts for search, and numerous...

Holiday Spending and Digital Marketing 2012 [Infographic]

Holiday Spending and Digital Marketing 2012 [Infographic]

Nov 16, 2012

Even though it was 70 degrees outside this weekend, did you realize that you only have six more weekends to shop until Christmas? November 1st is the official start of the holiday shopping season, but things really start to pick up on November 23rd, which is Black Friday.   This year consumers will be making more online purchases and using technology in...

Do You Have White Glove Status?

Do You Have White Glove Status?

Nov 15, 2012

A recurring stereotype regarding wireless provider customer support is that your calls will be directed to a representative in India. For the most part you’d be correct.   Tracfone’s  stable of wireless providers all outsource customer care  to India, and T-Mobile’s recent decision to ship jobs overseas means that millions of Americans will reach a...

Develop Core Competencies To Distinguish Your Organization

Develop Core Competencies To Distinguish Your Organization

Nov 9, 2012

No matter what industry your business operates in, you’re almost guaranteed to have competition. The lower the barrier for entry into a certain industry, the more competetive it’s likely to be. The widespread use of technology has lowered the cost of doing business, and in some cases businesses can be started with little more than the shirt on your...

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