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How to Build Your Subscriber List Using Social Media

How to Build Your Subscriber List Using Social Media

Dec 2, 2013

Is the love affair between marketers and email a closed chapter? Do you think email is suddenly boring? A McKinsey’s iConsumer Survey indicates that email usage declined by 20% between 2008-2012, thanks to the emergence of IM apps and social media in general. Ok, so apparently email seems to have fallen out of favor. Or is it really? Mckinsey’s survey has...

6 Steps to Turn Guest Posting on its Head

6 Steps to Turn Guest Posting on its Head

Jun 17, 2013

Guest posts are getting old. Make no mistake, we wouldn’t be writing a guest post right now if we didn’t think it had tremendous value, and we ourselves have written a guide for advanced guest blogging strategy at SEOmoz. But relying too extensively on guest posts is a sign of stagnation and a lack of creativity. Maybe it’s time to try something different....

How to Blog in a Post-Panda World

How to Blog in a Post-Panda World

Oct 25, 2012

The Panda update was designed to eliminate low quality results from the search engines. The first update affected 12 percent of searches, making it one of the most massive updates of all time. Google’s Penguin update focused more on inbound link profiles and other signals that a site was engaged in exploiting their current algorithms. The Panda update was...

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