May 27, 2020

Modern digital marketing has myriad intricate moving pieces. Moving your marketing needle now requires a plethora of technological tools. They interlock everything. You cannot afford to drop the ball on any component otherwise you’ll lose ground on your competitors. It all matters — from content management to email marketing, from lead...

Jun 20, 2013

I am a huge advocate of content re-packaging, that is turning your content or research into different kinds of media for the sake of reaching to more content marketing channels (for example, Youtube, Pinterest, Flickr, Slideshare, etc just to name the few). One content research may take me the whole day or even a week but that doesn’t mean I’ll only...