Rise and Shine

Planning for Social Media Success

Planning for Social Media Success

Jun 26, 2012

One of the biggest mistakes people make with social media marketing is not creating a valid plan with a course of action they can carry through to the end result and meet their goals.   I can’t tell you how many times clients have come to me and said things like:   I made a Facebook fan page and nothing happened. I use Twitter but no one ever talks...

How to Defend Your Site Against Penguins & Other Cuddly Animals

How to Defend Your Site Against Penguins & Other Cuddly Animals

May 30, 2012

Did you wake up one day and find out that another cute, cuddly animal just attempted to destroy your livelihood? Passive income websites almost exclusively depend on organic search traffic, so any traffic lost as a result of algorithm changes can do massive damage.    After months or years of exploiting a certain set of guidelines, changes to search...

Social Media Marathon: The Long Run

Social Media Marathon: The Long Run

Apr 6, 2012

While starting an online business may seem like a sprint – a blur of ups and downs, run and gun – Your social media marketing campaign should be more like a marathon. Building your social media brand takes time: Become relevant, have conversations, build loyalty; it’s a process that, if done correctly, will yield you positive results. You’ve got...

Long Term Goals for Social Networking Part 2

Long Term Goals for Social Networking Part 2

Mar 9, 2012

Continued from “Long Term Goals for Social Networking” So you’ve realized now that you may be wasting time in social media. You’re making some insignificant revenue, but you’re spending so much time that it amounts to only a few pennies an hour.  You spent a lot of time building your following on Google Plus, and even though you have 50,000...

Long Term Goals for Social Networking

Long Term Goals for Social Networking

Mar 8, 2012

This is the first installment in a 2 part series Social Networking is what’s hot on the Internet right now. In the strictest sense there are four social networking sites in the top 10 for hits according to Alexa. Facebook users spend 23 minutes per visit on the site, and visit approximately 40 times each month on average. The popularity has represented a...

Facebook

YouTube