Lisa Clark

Lisa Clark is a Social Media Consultant and writer with more than 12 years experience. She helps brands connect with their target audience online. You can see Lisa's work at Social Media Satisfied and book your own special media solutions, or contact her on Twitter.

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Seven Premium Social Media Tracking and Analytics Tools

Measuring your social media success used to be a cumbersome process. You would need to track your own measurements across all platforms and then analyze them yourself in a spreadsheet. Of all the advice you’ll hear about social media marketing, tracking your progress to examine the return on your investment is a point everyone agrees …

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Social Media College Degrees and Courses

Most Social Media professionals studied subjects like marketing, communications and computer science while in college. Practicing social media professionally requires more skills than any component subject covers. As demand has grown for trained social media managers and analysts, Universities and Colleges around the country have adapted courses and programs to meet the need. As a major, …

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Impact of Social Media on Society: 5 Times Social Changed the World

As a society, social media impacts our daily lives in ways that we could have never imagined five years ago. 81 percent of family lawyers confirmed an increase in cases using social networking evidence in the last 5 years. Social networking sites like Facebook, Youtube and Twitter are fast becoming a constant source of alternative …

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The Power of Social Media for Bloggers

Bloggers were less focused on ROI and analytics and more focused on the human readers who were going to see their posts. They wanted to know how to bring in more readers and how to build a solid blogging community, using social media. Most also wanted to be more comfortable with the technical side of social media and integrating it with their blog, and were capable of following directions when given to them, even on technical issues.

The Future of Social Media Sun

You may have noticed some new posts at Social Media Sun over the past couple of months. And our Facebook fanpage is active once more. After a short down period, we are happy to have things up and running again and we’re so very thankful for the readers who have stuck around, especially those of you who have been here since the start. We’re also grateful to those of you who are just joining us.

5 Things My Kids Taught Me about Social Media

While everything has its proper place, my children have taught me a lot about business and how to react in business situations. They’ve also taught me a great deal of patience and not to react until I have the full story from all sides. These life lessons have taught me a lot about using and working in social media.

Here are five things my kids have taught me about social media.

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Marketing with Pinterest – Your Pinning Strategy

Social media for business is not a new concept. However, many brands and businesses are learning with each passing day that there are new, unique ways to reach their target market. Successful social media marketing is about more than just pimping your latest product or service; it’s about building lasting relationships and consumer trust.