Rise and Shine

People Love Stories: Why User-Generated Content Achieves Results

People Love Stories: Why User-Generated Content Achieves Results

May 18, 2016

At its root, user-generated content is simply people sharing their stories with each other. It is likely for this reason that user-generated content has proliferated across various types of media, including social media and gaming platforms. In fact, 70% of consumers trust peer recommendations over those of professionals. People love stories because they find...

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