Gail Gardner

Gail Gardner mentors small businesses and blogs in effective marketing online and off. Ask her questions on live chat at SocialImplications.com.

Couple taking a selfie ~ User-generated content

People Love Stories: Why User-Generated Content Achieves Results

At its root, user-generated content is simply people sharing their stories with each other. It is likely for this reason that user-generated content has proliferated across various types of media, including social media and gaming platforms. In fact, 70% of consumers trust peer recommendations over those of professionals. People love stories because they find them …

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Mobile Leaving You Behind? Edit Webinars Into Viral Traffic Magnet Videos

Are mobile and video marketing leaving you behind? Globally, IP video traffic will be 79 percent of all consumer Internet traffic in 2018, up from 66 percent in 2013 according to Cisco. Video is essential for online success and webinars are an easy way to create popular video content. What is your target audience searching …

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Online Meetings and Web Conferences Show Your Personality

Social media is only as effective as the content you have to share. Online meetings and web conferences are excellent ways of multiplying your time. Either can allow you to reach multiple people at once. Even better, you can record, edit and share them across social networks. Difference Between Online Meetings and Webinars Have you …

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