Jul 19, 2012

Almost immediately after the introduction of the +1 button, people began selling +1s with the attached claim that it would help your SEO; specifically, that getting more +1s improve your ranking in search results.   Most SEO professionals will agree that +1s help with SEO, and that concession is the end of the matter for most people. The truth is a...

Jul 16, 2012

Is a brand more than a logo? According to people selling social media management it is – it’s how your customers think of you, and they can address that through online customer relations. However, if you ask the graphic designer, he’ll let you know just how important the logo, the color scheme, and the design is to branding your company. Of course the...

Jul 9, 2012

It must be a slow news day when you see rhetorical questions and arguments concerning semantics as fodder for blog posts. Is Twitter a social network or a broadcasting platform? Is Instagram a social network? Is Social Media a vocation? What makes media social? Sometimes people will even go as far to try and define social media. You know a blog post is going to...

Jul 6, 2012

No other industry is as dependent on Social Media as the leisure and hospitality industry. According to Career Builder, 57 percent of companies that fit into that category say they use social media to promote their business, while the next closest competitor is the IT industry with a depressing 48 percent. The hospitality industry’s lead doesn’t surprise me;...

Jul 2, 2012

Last week the Internet, and American culture in particular, was forced to take a long hard look at our society after four middle school aged children nefariously bullied an elderly bus monitor on the last day of school. In the video the four boys call Karen Klein fat, make several off hand comments about her sweating and call her poor, at one point going on a...

Jun 27, 2012

When it comes to the business of social media, we don’t have near as much fun as we should. For an industry that runs on time honored traditions such as “Caturday” and sharing planking pictures, the business side can be really monotonous. Aside from the constant stream of affirmations and inspirational quotes flowing through your Twitter stream, you’re...

Jun 25, 2012

One of the first things users want to know about Twitter is how to get more followers. It’s a metric that new users view as the ultimate social proof, and it’s logical to assume that more followers equates to more influence. It’s a measure of influence and fame that average people have achieved.   The truth is that sheer volume doesn’t exactly equal...

Jun 20, 2012

Which is the Best WordPress Plugin? I get asked that very often, and there isn’t an answer that satisfies every occasion. There are dozens of worthwhile plugins I may use on any given day, but it depends on design constraints and the overall need more than anything.    Over 54 percent of websites using a content management system select WordPress....