Jun 4, 2014

Twitter has arrived and entrenched itself as an indispensable marketing channel for both B2B and B2C brands alike. What started out as engaging with customers using a free and quick social platform has now transformed into the fine art of extracting value out of every interaction and co-relating them with the gold standard in measurable returns – SALES. So how...

Dec 2, 2013

Is the love affair between marketers and email a closed chapter? Do you think email is suddenly boring? A McKinsey’s iConsumer Survey indicates that email usage declined by 20% between 2008-2012, thanks to the emergence of IM apps and social media in general. Ok, so apparently email seems to have fallen out of favor. Or is it really? Mckinsey’s survey has...

Jun 17, 2013

Guest posts are getting old. Make no mistake, we wouldn’t be writing a guest post right now if we didn’t think it had tremendous value, and we ourselves have written a guide for advanced guest blogging strategy at SEOmoz. But relying too extensively on guest posts is a sign of stagnation and a lack of creativity. Maybe it’s time to try something different....

Oct 25, 2012

The Panda update was designed to eliminate low quality results from the search engines. The first update affected 12 percent of searches, making it one of the most massive updates of all time. Google’s Penguin update focused more on inbound link profiles and other signals that a site was engaged in exploiting their current algorithms. The Panda update was...