Sam Wright

The writer, Sam Wright, is interested in marketing and ecommerce. He recommends Brand Republic to find job openings.

What Can Groupon Teach Us About Marketing?

Groupon has moved from daily deals into getaways, goods and experiences. And despite several controversial episodes, the site has remained remarkably popular. What’s behind the Groupon effect? And what can marketers learn from its phenomenal growth? The Origins of Groupon Groupon is founded on the principles of cooperative purchases. In order to get the best …

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