Drawing more internet traffic to your website can be the boost you need for higher visibility. The hottest thing these days in internet marketing is creating viral content. Like a virus in your body, viral content can spread like a wild forest fire, with people sharing links to the content. This exponential backlink building can be created with a bit of time, effort, and creativity. These backlinks produce more traffic to your website as well as boost your standing in search engine results.
It is the silly, quirky and catchy things that tend to distract the typical internet visitor. Therefore, you need to examine the current viral hits on the internet today to see what similar themes emerge that you can capitalise on. For expediency, here are a few identifiers that can help in your quest to create your own viral content:
Appeal to the Ridiculous
Sometimes it takes just one silly character doing the absurd to capture the imagination and increase your website traffic. It is for this reason why sweet-looking babies with funny dancing and singing dogs can trigger a quick avalanche of online sharing. It is easy to go overboard, though so avoid creating a cast of characters as too much of a good thing can actually deter online visitors.
Think in Short, Quirky Phrases
Catchy phrases and sound bytes can go viral overnight if you have the right hook. It could be a play on words or the proverbial slip of the tongue. Brainstorm a bit on what you would want people to learn about your website as well as what they might want from you. Create some headlines to showcase the essence of your website and read them aloud and to acquaintances. Would you or anyone else want to click on a link to learn more? If not, keep trying until you come up with something that catches the eye and potential ear.
Remain Current on the Latest Trends
Knowing what’s hot and what is not can make a big difference in your content going viral. Part of internet marketing entails taking advantage of the freshest, most innovative trends and tying into them. If you have people sharing your content, the result will be a good quantity of backlinks, creating more web traffic to your site. The more up-to-date your content is, the more likely you will find yourself on the first page of search engine results.
Stay on “Top” of Things
Everyone loves condensed lists that offer the “top 10” or “top 20” of something. If your website offers health supplements and dietary aids, creating web content articles that list the top anything in that category. Many people will gravitate to these condensed “top” lists to save time and effort during their web searches and will also be more likely to share the information as well.
There are other tricks of the trade to elevate your website status including visually appealing imagery that tells a story at a glance such as infographics or even endorsements by recognisable leaders in your particular field. Going viral can be difficult to achieve so while you find ways to set your website apart from others, don’t neglect the obvious – a well-designed, informative website along with a good search engine optimisation strategy.
- Boost your Online Presence: Make your Content Viral - July 3, 2012