Rise and Shine

Network on LinkedIn: The Right People

Photo of Viveka Von RosenThe most effective way to improve your employment outlook through social media is to network on LinkedIn.


I don’t think it’s a secret that social media can be an incredible resource for job seekers. Every day new statistics come out about the effect social media has on the job seeker market.  And yet Jullien Gordon, in his article 50 Job Search Statistics Job Seekers Need to Know states that while 79% of hiring managers are researching their candidates online, only 7% of job applicants were concerned about their online reputation.  You have to be online, and if you are a job seeker, you have to be on LinkedIn!


The first thing you need to do is set up a fully optimized LinkedIn Profile.  But the second step is networking.


Find the People that Matter

Who are “the people to know”? Who can help you get your next job. Whether its finding a mentor or coach to cushion your entrance into a company or industry, an influencer to rub elbows with, or the recruiters, hiring managers, or executives who can hire you, LinkedIn helps you find exactly who you’re looking for.   Not only that, but LinkedIn will show you how you know them and how to reach out to them!


 Let’s look at three ways you can find these people

  1. Advanced Search
  2. Skills
  3. Company Search


LinkedIn Advanced Search

The first way is to simply use the LinkedIn “advanced search.” This is available for both free and paid accounts. On the top right-hand side of your screen, next to the “People” search screen you’ll see a hyperlink that says “Advanced” Click on that.  It will bring you to a new search screen with specific fields you can utilize to find exactly who you’re looking for.


You can search by keyword, name, location, title, company and school.  So you can search for a “type” of person in the keyword field (“HR or human resources”) in a specific company (IBM or Dell) in a specific location (90210 or Beverly Hills). You can look for people by name if you have it (this is where Google comes in handy) or see if your old college buddy might have an in at a company you want to work for.  You can see who currently holds (or better yet – used to hold) the job title you desire in a specific company or industry.  You can even save those searches so that when new results begin to show up in the search algorithm, LinkedIn will email you those results.



Advanced People Search on LinkedIn

With the Advanced People Search you can search users by name, location, or keyword. If you know the name of the user you'd like to connect with, this is the easiest way to find them.


This is a great way to stay on top of the types of people who can help you get your next job. Then all you have to do is click on the name of the person you want to reach out to, and send them an invitation (be conservative with this,) get introduced to them, send them a message (if they are a 1st level connection) or pay for an InMail.


Relate your Skills – Skills Search

The second thing you can do is use the Skills section to find Influencers to mentor you in your industry or skillset. Skills is found under the “More” tab in the drop-down box.   Simply click on “More” and then “Skills” and type in the skill or area of expertise that you have or are interested in. Some search options will appear in a drop-down box. Choose the one that’s most relevant for you.


This will take you to a new page and on that page you will see a list of professionals with your skillset.



Skills Search on LinkedIn

Use the Skills Search to find other users in your industry. Networking within your industry is one of the best ways to capitalize on your experience and education.


Now you can click on their name and LinkedIn will show you how to communicate with them; either by inviting them to connect, by sending them an InMail, by getting introduced through a connection, or joining a group that they’re a member of (so that you can send them a message yourself). If you can get one of these people to mentor you, you’re ahead of the game! But it the very least, it can never hurt to be associated with influencers in your industry.


Where do you Want to Be Everyday? – Company Search

Finally, you can research employees of the company that you’re interested in. In order to do this simply click on the “Company’s tab,” type in the name of a company you’re interested in. (You can also search by keyword for a type of company or industry.)


When you find that company, you will see a button that says, “Follow. “  Click on that, and then click on “Settings”. These settings will allow you to:

  • Know when employees are promoted or leave the company.  (Maybe someone with the job you’re hoping to fill just left the company. There might very well be an opening for you if you act quickly.)
  • See which employees are either in your network or are in LinkedIn.  If they’re in your network, then you have a chance of communicating with them.
  • See when a new job has been posted.  (And have them mailed to you)
  • Receive Company network updates.


And you can have LinkedIn send you an email with all this information either daily or weekly.


Company Search on LinkedIn

The Company Search will let you target the exact company that you wish to find employment with. You will have access to a list of employees in your network, and can receive updates the company posts to LinkedIn.


Of course you will also see employees of the company who are on LinkedIn and in your network.  Some might even be college alumni, which is usually useful when reaching out to a stranger because at least you have something in common!  These employees often include members of the HR team, executive staff, or people who have your job. You can also see who has left the company, and who has been promoted.  These might be excellent folks to contact, so you can get some insider information:


  • Is this the company you want to work for?
  • Who really makes the final decisions?
  • Who really should you contact in order to get a job, or improve your chances?


So these are three quick and easy ways to find the key people that you need to be connected with on LinkedIn. Insider information is the best information to have, and LinkedIn gives it to you on a silver platter. If you know how to look for it, and if you know what to do with it, there’s nothing left but to just do it!  It’s all about who you know, and LinkedIn not only show’s you who you know, but how you know them and how to reach out to them!


Do you have more questions about using LinkedIn to meet exactly the right people? Here is a short excercise to sharpen your detective and networking skills: use the methods discussed above to connect with someone on LinkedIn who you think can change your future. Don’t just cold call them, network until you can get an introduction and get off on the right foot.  Let us know how it goes in the comments, and keep on Linking!


Viveka Von Rosen hosts #LinkedInChat on Twitter every Tuesday night at 8 PM EST.

Viveka Von Rosen
Latest posts by Viveka Von Rosen (see all)


  1. Very helpful read. Thank you. 

  2. domingorogers /

    I am a manager for the Workforce Reloaded group on LinkedIn and have posted this in our group. We have a lot of articles posted that provide a great resource for those that are out of work or under employed and I’m sure that this will be a great addition! We welcome your input and discusions! http://www.linkedin.com/groups?about=&gid=3788944 

  3. Great contribution Viveka! I not only know how to find the right people, but you’ve given me plenty ideas to use as a strategy to find out who they are. It’s also made me think about the employees and professionals who might not be the hiring manager, but might be able to share information with me that is essential to getting the position I want.

    Social Media Sun is lucky to have such a great team of LinkedIn pros in our archives. You and Lori have convinced me that LinkedIn is far more powerful than what you see on the surface, and that it’s only getting better since their IPO and as more professionals become involved. 

  4. Great post Viveka!  You demonstrate very brilliantly which fantastic potential linkedin contains regarding getting in touch with the right people on the right place 🙂

  5. Excellent post Viveka. I’m really intrigued, and looking forward to figure out how to mix and match your process to find people who matters with the one we already have in place. So far we approach the problem in a more individual and “collaborative” way: we identify people who matter based on who is actually contributing to your social stream. That means who likes your posts, who re-share your comments, etc. That’s a strong indication as to who might be willing to help when you’ll need them. I believe combining that “bonding capital” with the “bridging capital” that you describe with your discovery process can be a killer combo.

    • I really like that Joel, combining “bridging capital” and “bonding capital”. I don’t think capital is the the right word lol, but I know what you mean, and I’ve never been the one to play semantics. It’s a great notion, and the people who can present viable answers for that type of notion are the people who will make waves in Social Media. It’s always about finding a new metric, or making a new analytics app.Solving social problems directly is what people are asking for. So far we’ve just told people to work harder to make the same amount of sales. Right now I can get you in your customer’s home, your notion would put you straight into their pocket book, and even better yet their heart. What I imagine is a big crane like machine that drops puppies out of the sky with our logo on it!


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