Jun 11, 2012

Twitter has quickly become a favorite part of content marketing strategies employed by most businesses. The 140 character limit means that it doesn’t take much work, users have little inhibition about following quality profiles and it’s already optimized for mobile. Curating a quality Twitter feed lends itself to an answer for so many marketing questions...

May 28, 2012

There is a disturbing amount of content floating around on the Internet pitting Social Media against SEO. In the last two months I’ve read a dozen articles, looked over a pair of infographics and joined in a forum debate on which one is a better investment of your time and money.   This is one of the problems with the Internet in general. Something that...

Apr 12, 2012

Is your marketing suffering from a loss of inspiration? Do you feel you’ve stalled in your attempt at social media marketing? Do you feel it’s a waste of time, and it’s not getting you anywhere? Are you inwardly growling at the person who suggested it to you or pushed you into trying it? Do you feel frustrated that it’s not working for...

Apr 9, 2012

The first order of business for any website or blog is getting traffic. As an online marketing consultant I’ve always recommended a multi-faceted approach that utilizes every available tool, and implements design strategies that take advantage of the site’s primary traffic sources.   You shouldn’t put all of your eggs in one basket; optimize for...

Mar 20, 2012

They went as fast as they came. It seems as though QR codes were popular for a week before they went back into hiding. Yet, as a valuable business tool, that is also environmentally friendly, it’s surprising that more companies haven’t become involved. While there are negative variables to consider – customers’ lack of scanner apps being the main issue...

Mar 14, 2012

By and large, consumers expect businesses to be in the social space.  While it is unrealistic to think that most businesses will hire a dedicated community manager to build and maintain a social “community,” some quality time spent planning how to most effectively reach your target audience can help make a stronger impact with the resources you invest in...