Rise and Shine

New Features for LinkedIn Company Pages

New Features for LinkedIn Company Pages

Jul 17, 2012

There have been lots of changes happening for Companies on LinkedIn by way of their Company Pages.  If you haven’t heard the news, here’s what you need to know.   First, there are over two million companies who have claimed their pages on LinkedIn. What are you waiting for? And, if you have a page but it’s been a while since you put it up: take a new...

Advice for LinkedIn Beginners

Advice for LinkedIn Beginners

Apr 26, 2012

LinkedIn’s recent IPO has infused new life into the network. There has been a heavy influx of new users setting up their profiles, or taking a fresh look at the LinkedIn profile they set up long ago. Perhaps their situation has changed and they are inspired to log in, dust off their old profile and see if they can make this LinkedIn thing work for...

Cross Promoting your Facebook Page: The Good, the Bad and the Ugly

Cross Promoting your Facebook Page: The Good, the Bad and the Ugly

Mar 30, 2012

We manage a dozen LinkedIn groups for ourselves and our clients. Every now and again we see a discussion posted: “Post your Facebook Business page here!” Does it help to cross promote your Facebook page?   The person who posted the discussion likely receives the most benefit in terms of fan base growth, but how engaged are those fans? Will they like...

Connect with Business Leaders: LinkedIn is the Fortune 500 Exception

Connect with Business Leaders: LinkedIn is the Fortune 500 Exception

Feb 29, 2012

LinkedIn is a social media platform that has taken the idea of connecting people online to others around the world, and applied it to business. From its birth, LinkedIn has catapulted to the forefront of business to business marketing and has become an extremely important aspect of connecting with clients and partners. The professional environment has drawn the...

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