Rise and Shine

People Love Stories: Why User-Generated Content Achieves Results

People Love Stories: Why User-Generated Content Achieves Results

May 18, 2016

At its root, user-generated content is simply people sharing their stories with each other. It is likely for this reason that user-generated content has proliferated across various types of media, including social media and gaming platforms. In fact, 70% of consumers trust peer recommendations over those of professionals. People love stories because they find...

Video Production Resources For Small Business

Video Production Resources For Small Business

Nov 28, 2012

It seems that every online marketing blog is pushing the use of videos to help small businesses connect with their audience. After all, videos increase website engagement, improve conversions and help establish trust with your audience. Despite the data, there aren’t many references available to help small businesses actually create their own video...

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