One of the leading factors for involvement in social media today is vanity. When you find yourself checking Klout every morning or trying to game engagement, you’ve lost sight of the value in marketing through social media channels. Activity that is spurred by vanity can’t be sustained, but if you have a strategy that showcases your skills and offers something tangible that is relevant to the subject, everything you do builds on that.
One person that understands this principle more than anyone is Jason Falls. As the founder of Social Media Explorer, many people look to Jason for direction when integrating their business with social media. I’m honored to have Jason as a guest for our launch here at Social Media Sun, and this is a valuable treat for you as well. Without further ado, here is Jason on using social media the right way, and focusing on your goals as a means for efficiency. -Adam Justice