Rise and Shine

Is Your Content ‘Joshua Bell on a Subway’?

Is Your Content ‘Joshua Bell on a Subway’?

Aug 23, 2012

A man sat at a metro station in Washington DC and started to play the violin; it was a cold January morning. He played six Bach pieces for about 45 minutes. During that time, since it was rush hour, it was calculated that thousands of people went through the station, most of them on their way to work. In the 45 minutes the musician played, only 6 people stopped...

Content Rewrites Are Dead

Content Rewrites Are Dead

Jul 30, 2012

This is not your Father’s Google. The Google that you once knew and loved is gone, and today we have a new and unpredictable Google that has moods as unpredictable as the sea and which is constantly searching for a new corner of SEO to penalize.   We’ve had Google Panda which hit content farms, we’ve had the de-indexing of blog networks,...

Boost your Online Presence: Make your Content Viral

Boost your Online Presence: Make your Content Viral

Jul 3, 2012

Drawing more internet traffic to your website can be the boost you need for higher visibility. The hottest thing these days in internet marketing is creating viral content. Like a virus in your body, viral content can spread like a wild forest fire, with people sharing links to the content. This exponential backlink building can be created with a bit of time,...

Twitter Content Strategy Guide

Twitter Content Strategy Guide

Jun 11, 2012

Twitter has quickly become a favorite part of content marketing strategies employed by most businesses. The 140 character limit means that it doesn’t take much work, users have little inhibition about following quality profiles and it’s already optimized for mobile. Curating a quality Twitter feed lends itself to an answer for so many marketing questions...