Aug 3, 2012

A company logo should be designed with care and precision. Making it flexible, using sketch pads, avoiding trends, considering shapes and getting the right feedback are some of the things to consider.   How to Make Your Company Brand Logo Stand Out? When your organization is facing threats from competitive forces,  creating an impressive brand symbol can...

Jul 16, 2012

Is a brand more than a logo? According to people selling social media management it is – it’s how your customers think of you, and they can address that through online customer relations. However, if you ask the graphic designer, he’ll let you know just how important the logo, the color scheme, and the design is to branding your company. Of course the...

Mar 12, 2012

Facebook is making every fan page switch to the timeline format on March 29. Until now the most obvious marketing techniques for a fan page have been to gate the likes page so you promise exclusive content for someone to like your brand, and the infamous iPad contests. They were both accessible, easy to understand and offered a high rate of...

Mar 12, 2012

Mark Zuckerberg himself previously acknowledged that Facebook has been unethical at times, and privacy concerns have been one of the primary objections to Facebook since it began its rise to power. Users often leave Facebook on the grounds of privacy violations, but most of those users eventually return to the social giant. The privacy concerns are centered...

Mar 1, 2012

Typography is the art of organizing letterforms into words, sentences headlines etc. The arrangements can be creative and artful or strict and informational. The latter aids the reader by creating an information hierarchy.   The Swiss Style is the perfect marriage of the two, it uses clean and simple letterforms organized within a grid, then adds a...