Rise and Shine

6 Steps to Turn Guest Posting on its Head

6 Steps to Turn Guest Posting on its Head

Jun 17, 2013

Guest posts are getting old. Make no mistake, we wouldn’t be writing a guest post right now if we didn’t think it had tremendous value, and we ourselves have written a guide for advanced guest blogging strategy at SEOmoz. But relying too extensively on guest posts is a sign of stagnation and a lack of creativity. Maybe it’s time to try something different....

Weapons of Influence and Klout’s Role in Marketing

Weapons of Influence and Klout’s Role in Marketing

Nov 17, 2012

When someone publishes an article about Klout or Kred, they almost always take a polarizing viewpoint regarding influence metrics. Some bloggers take it upon themselves to be Klout’s biggest evangelist when their score is high, and then become the platforms biggest critic when an algorithm change adjusts it. Others criticize Klout and Kred for not being...

Top 10 Klout Scores for Tech Executives

Top 10 Klout Scores for Tech Executives

Aug 24, 2012

With Klout’s new design and updated score, it’s been all the buzz this week. The new algorithm looks at over 400 signals, and is supposed to be more accurate than previous incarnations. Users that spend their time building influence saw an increase in their scores for the most part, but users that derive most of their social engagement from a limited circle...

How to Make Your Klout Score Immune From Updates

How to Make Your Klout Score Immune From Updates

Aug 16, 2012

This week Klout launched their most far reaching update to date, complete with a site redesign and algorithm overhaul. Your Klout score probably saw a change, one that Klout claims reflects your influence more accurately. The majority of users I’ve spoken to have saw an increase in their score, but many users who put the most stock in their presence on Klout...

Impact of Social Media on Society: 5 Times Social Changed the World

Impact of Social Media on Society: 5 Times Social Changed the World

Jul 10, 2012

As a society, social media impacts our daily lives in ways that we could have never imagined five years ago. 81 percent of divorce lawyers have confirmed an increase in cases using social networking evidence in the last 5 years. Social networking sites like Facebook, Youtube and Twitter are fast becoming a constant source of alternative news for Internet users,...

Loss of Inspiration: Marketing that Falls Flat

Loss of Inspiration: Marketing that Falls Flat

Apr 12, 2012

Is your marketing suffering from a loss of inspiration? Do you feel you’ve stalled in your attempt at social media marketing? Do you feel it’s a waste of time, and it’s not getting you anywhere? Are you inwardly growling at the person who suggested it to you or pushed you into trying it? Do you feel frustrated that it’s not working for...

Long Term Goals for Social Networking Part 2

Long Term Goals for Social Networking Part 2

Mar 9, 2012

Continued from “Long Term Goals for Social Networking” So you’ve realized now that you may be wasting time in social media. You’re making some insignificant revenue, but you’re spending so much time that it amounts to only a few pennies an hour.  You spent a lot of time building your following on Google Plus, and even though you have 50,000...

Dot Moms Lead Social Media in the 2012 Election

Dot Moms Lead Social Media in the 2012 Election

Mar 5, 2012

As expansive as the use of social media is in 2012, especially for middle income Americans, it would be naïve to think that Facebook and other social media platforms will not play a large role in the Presidential election this year.   Barack Obama has been called the first digital President, and whoever his opponent is in November will not overlook the...

Facebook

YouTube