Jan 26, 2021

Measuring your social media success used to be a cumbersome process. You would need to track your own measurements across all platforms and then analyze them yourself in a spreadsheet. Of all the advice you’ll hear about social media marketing, tracking your progress to examine the return on your investment is a point everyone agrees on. It’s impossible to...

May 31, 2012

Google Analytics is ubiquitous in web development, and as far as most people are concerned is the only viable source of information tracking for their website. Installing analytics on your website is the first step in understanding how visitors are finding your website. Understanding how visitors are finding your website is the first step in improving your...