Oct 22, 2012

Facebook- we all know it and love it or hate it, we know that it is an integral part of society today. Even if you don’t use Facebook yourself, you know what it is. You recognize their logo, you see companies advertising their pages on Facebook, you hear your friends talking about it and there’s a good chance your children are on it.   Facebook is the...

Oct 11, 2012

One of the consequences of a large network such as Facebook is the ongoing circulation of content by users. When a post seems relevant and urgent average users are almost guaranteed to pass it on to their network, seeing it as a charitable gesture. Posts are just as likely to contain false, inaccurate, or misinterpreted information as they are to contain the...

Apr 10, 2012

With the transition to the Timeline format, the best Facebook pages aren’t just the ones with the best design anymore. It takes a different type of innovation to thoroughly exploit all of the features the new timeline format offers, but some brands have improved their Facebook presence tremendously.   Here’s a compilation of the best Facebook pages...

Mar 22, 2012

Facebook Timeline is coming to fan pages and after March 30th everyone will be in the same boat. The landing pages that were once a favorite of small business will be replaced with the cover page. If you’ve read a Facebook Timeline tutorial, you’ll know that businesses are resorting to Facebook page apps to engage customers on their own...

Mar 12, 2012

Facebook is making every fan page switch to the timeline format on March 29. Until now the most obvious marketing techniques for a fan page have been to gate the likes page so you promise exclusive content for someone to like your brand, and the infamous iPad contests. They were both accessible, easy to understand and offered a high rate of...

Mar 12, 2012

Mark Zuckerberg himself previously acknowledged that Facebook has been unethical at times, and privacy concerns have been one of the primary objections to Facebook since it began its rise to power. Users often leave Facebook on the grounds of privacy violations, but most of those users eventually return to the social giant. The privacy concerns are centered...