Rise and Shine

Video Production Resources For Small Business

Video Production Resources For Small Business

Nov 28, 2012

It seems that every online marketing blog is pushing the use of videos to help small businesses connect with their audience. After all, videos increase website engagement, improve conversions and help establish trust with your audience. Despite the data, there aren’t many references available to help small businesses actually create their own video...

Get the Most Out of Your Content By Optimizing for Success

Get the Most Out of Your Content By Optimizing for Success

Oct 26, 2012

Can you make my content go viral?   Everyone that is associated with social media has heard this question at least once. People that are unfamiliar with the culture of the Internet do not quite understand what a faux pas trying to engineer viral content can be; or that the mechanisms that lead to content virility will fight against content that was created...

Why Aren’t People Sharing Your Content?

Why Aren’t People Sharing Your Content?

Jul 20, 2012

How does content go viral today? Well, it has to be shared and while we cannot expect every piece of content we create to go viral, we can work to give it the best chance of being shared as much as possible.   If you’re wondering why people aren’t sharing your content, take a look at the reasons below and see if any of them apply to you.   Your...

Boost your Online Presence: Make your Content Viral

Boost your Online Presence: Make your Content Viral

Jul 3, 2012

Drawing more internet traffic to your website can be the boost you need for higher visibility. The hottest thing these days in internet marketing is creating viral content. Like a virus in your body, viral content can spread like a wild forest fire, with people sharing links to the content. This exponential backlink building can be created with a bit of time,...

The Digital Age: Taking Accountability to the Next Level

The Digital Age: Taking Accountability to the Next Level

Jul 2, 2012

Last week the Internet, and American culture in particular, was forced to take a long hard look at our society after four middle school aged children nefariously bullied an elderly bus monitor on the last day of school. In the video the four boys call Karen Klein fat, make several off hand comments about her sweating and call her poor, at one point going on a...

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