Rise and Shine

So You Want to Be Ethical? 3 Steps to Develop and Maintain Integrity

So You Want to Be Ethical? 3 Steps to Develop and Maintain Integrity

Sep 18, 2012

When we think about ethics in business, the organizations that come to mind are the ones that go out of their way to state their morals; the companies that will dedicate a sizable portion of a mission statement or about us page to their integrity. What people often overlook is the fact that anyone can state that they intend to be ethical. A real ethical...

5 Ways to Keep Your Content Fresh

5 Ways to Keep Your Content Fresh

Sep 17, 2012

Let’s face it, the Internet is much more crowded today than it was a few years ago, and it looks like that trend is going to continue. The only barrier of entry for setting up a website to publish content on is having fingers to type with, but the Microsoft Kinect and Apple’s increasingly smart input devices promise to take care of that in a few years. If...

Burning Houses, Building Bridges and The Biggest Secret to Success

Burning Houses, Building Bridges and The Biggest Secret to Success

Sep 14, 2012

Earlier this week I came home to find smoke seeping through the cracks around my back door. I went around to the front door and my fears were realized when I found that the house was full of rancid smoke. I called 911, and the paced around in the yard like a lost idiot for about 20 minutes waiting on the fire department to arrive.   Soon several fire trucks...

Why You Shouldn’t Let a 14 Year Old Run Your Company’s Digital Strategy

Why You Shouldn’t Let a 14 Year Old Run Your Company’s Digital Strategy

Sep 10, 2012

About a month ago Cathryn Sloane penned one of the most polarizing articles written about social media in recent memory. The premise was that companies should not hire anyone over 25 to handle their social media management because a younger person is more in tune with social media.   Since the NextGenJournal, where the article was published, has a Facebook...

How to Be Social: You’re the Evangelist Now

How to Be Social: You’re the Evangelist Now

Sep 7, 2012

I would like to start by saying that this could possibly be the most important post I’ve ever written, at least to the readers that haven’t given it much thought. The problem is that personality is hard to change, and it’s not efficient for someone to tell you that your personality stinks. Sometimes there is one person who can reach you though. Someone you...

Anatomy of a Facebook Network with Wolfram Alpha

Anatomy of a Facebook Network with Wolfram Alpha

Sep 3, 2012

Last week the powerful answer engine Wolfram Alpha, which is a big part of Siri’s software, added a new feature that allows users to get a detailed view of their Facebook profile. By going to Wolfram Alpha and inputting Facebook Report in the query box, then giving Wolfram Alpha access to your Facebook account and setting up an account on Wolfram Alpha,...

Kentucky Colleges Make Social Media Monitoring Mandatory

Kentucky Colleges Make Social Media Monitoring Mandatory

Aug 27, 2012

Living in Kentucky, I grew up watching college basketball. The citizens here take it very seriously, and the loyalty to the University of Kentucky Wildcats extends far outside the city of Lexington, all the way to the fringe edges of the state. When you live in Kentucky you either bleed blue, or you live in Louisville.   Knowing how seriously that the...

Is Your Content ‘Joshua Bell on a Subway’?

Is Your Content ‘Joshua Bell on a Subway’?

Aug 23, 2012

A man sat at a metro station in Washington DC and started to play the violin; it was a cold January morning. He played six Bach pieces for about 45 minutes. During that time, since it was rush hour, it was calculated that thousands of people went through the station, most of them on their way to work. In the 45 minutes the musician played, only 6 people stopped...