Mar 20, 2022

You have done everything by the book. You started your blog, you wrote quality content, and you shared your posts on your social media networks. Then you stayed consistent by posting regularly, you researched other blogs similar to yours and stayed up on the trends, and you read articles about how to drive more traffic to your site. You updated your site...

May 5, 2021

As you already know, the use of images on your website, blog, and social media networks is a basic necessity. Images can show off your brand and provide consistency for it. They are eye-catchers on social media sites such as Facebook and Twitter, and Pinterest is based solely on images. They help draw people in to read your articles and blog posts. Yes, images...

Jun 27, 2018

Content creation takes place everywhere these days. There are more blogs, content sites, online magazines, and so much more that no one could ever count. The number would be astronomical! With creating content comes some basics that I see overlooked day in and day out. These are really simple things too! If you are publishing articles and posts online on a...

Apr 28, 2018

We spend a lot of time on social media networks – updating, sharing, liking, connecting. Once we have made our connections and work hard to continue to make more, we must remember to reconnect with those we have met and shared with along the way. It can be so easy to say, “Whew, I received X new Facebook Likes this week” or “I got X new Twitter...

Dec 20, 2017

If you contract or employ writers or bloggers it is always helpful to both parties if guidelines are created and shared from the beginning. This not only ensures that they know exactly what you want and expect, but that you get precisely what you need. A brief set of guidelines provided at the start can save you each a lot of time and aggravation as you continue...

Nov 16, 2017

When print journalism started to lose market share to the Internet, classically trained journalists weren’t shy about criticizing the quality of the content published there. Content farms outsourced cheap articles that were search optimized, and with Blogspot anyone could become an editor.   As time went by, many print journalists took up blogging and...

Oct 2, 2017

Every mobile device has some sort of built-in calendar application and some have built-in task lists as well. Some of those are good and some are just okay. When it comes to really keeping track of tasks, events, and appointments that are crucial to your business or marketing plan, you need an app or combination of apps that you can rely on. You may need an...

Mar 9, 2015

Springtime always brings a fresh, renewed feeling with it. The weather is getting warmer and trees, plants, and flowers are beginning to bloom. Everything around us feels transformed and it can be very energizing. This is the perfect time to try something new yourself. When was the last time you gave your website a new look; whether it was a complete redesign or...