Startups are facing a serious growth spurt thanks to the tech boom of the modern age. Bootstrapped or venture backed mini-companies are launching huge brands. Just look at Basecamp, or Dropbox, or any number of small scale operations that found themselves in the big leagues. We have seen both the benefits and the drawbacks of …
For every former client who returns for more work, entrepreneurs save the time and expense of searching for new clients. If every client became a repeat customer, businesses likely would soon find they had no need to market their services until they were ready to grow. Unfortunately, many professionals find that only some clients return …
Ways to Reach Out to Existing Clients and Win New Business in 2016 Read More »
Anyone with a website should take advantage of a FREE option to use at your disposal. You can add a responsive contact form directly to your website. A simple contact form can help with improving customer service. All business owners know how important it is to receive customer feedback. You’re able to improve your business, …
Research indicates that small businesses spend as much, if not more than, large businesses on their content marketing budgets. Social media vehicles offer you a way to share your expertise in the field. They give you a way to quickly connect with a wider audience of consumers who are interested in the type of products …
Small Business: How To Make Investing In Social Media Marketing Pay Off Read More »
[The business of fashion is changing! Today we have our contributor talk about fashion and how the digital world has changed it!] Fashion. Love it or loathe it, it’s something you just can’t ignore. Whether you are flicking through the channels on your TV, strolling down the high street, or standing in line at the …
The Business Of Fashion: 7 Surprising Facts About The Fashion Industry Read More »
Don’t believe everything you’ve been told about presenting. Which of these myths have you already smashed? A lot of presentation skills training I hear about only really gives you half the skills you need to be an effective communicator – because it focuses too much on transmitting. I believe that half of any presentation you make …
People are always fascinated by exceptional leadership, inspired by those who seem to rise out of the sea of everyday mediocrity with an ease most can never hope to attain. Most never get there because it takes a unique and strong combination of personas to be a great leader: a visionary, a communicator, a motivator, …
If your website isn’t fully accessible and viewable on mobile devices, you are missing out on more than half of your opportunities to interact with potential readers and customers. In May of 2013, a PewInternet Research study found that 34% of cell internet users access websites mostly via their cell phones. By January of 2014, …
I have a startup superpower – a superhuman ability to find the reasons any startup idea will fail. It’s an ability I’ve honed through trial and error. Through dozens of failed projects. (My secondary superpower is the ability to come up with the absolute worst startup ideas on the planet.) Building a multi-sided marketplace? FAIL. …
Framing Reality: An Entrepreneur’s Greatest Asset Read More »
When you’re shopping on a well-known retailer like MooseJaw.com (one of my favorites!), you probably don’t stop to consider the sheer number of variables that the retailer can be optimizing for. For example: With a simple site like this: Which promotional offer do you decide to place at the center? How do you determine the …
4 Things To Test For A 50%+ Lift (Conversion Rate Optimisation) Read More »
