Business

Ways to Reach Out to Existing Clients and Win New Business in 2016

Ways to Reach Out to Existing Clients and Win New Business in 2016

For every former client who returns for more work, entrepreneurs save the time and expense of searching for new clients. If every client became a repeat customer, businesses likely would soon find they had no need to market their services until they were ready to grow. Unfortunately, many professionals find that only some clients return …

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Small Business: How To Make Investing In Social Media Marketing Pay Off

Research indicates that small businesses spend as much, if not more than, large businesses on their content marketing budgets. Social media vehicles offer you a way to share your expertise in the field. They give you a way to quickly connect with a wider audience of consumers who are interested in the type of products …

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The Business Of Fashion: 7 Surprising Facts About The Fashion Industry

[The business of fashion is changing! Today we have our contributor talk about fashion and how the digital world has changed it!] Fashion. Love it or loathe it, it’s something you just can’t ignore. Whether you are flicking through the channels on your TV, strolling down the high street, or standing in line at the …

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Framing Reality: An Entrepreneur’s Greatest Asset

I have a startup superpower – a superhuman ability to find the reasons any startup idea will fail. It’s an ability I’ve honed through trial and error. Through dozens of failed projects. (My secondary superpower is the ability to come up with the absolute worst startup ideas on the planet.) Building a multi-sided marketplace? FAIL. …

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4 Things To Test For A 50%+ Lift (Conversion Rate Optimisation)

When you’re shopping on a well-known retailer like MooseJaw.com (one of my favorites!), you probably don’t stop to consider the sheer number of variables that the retailer can be optimizing for. For example: With a simple site like this: Which promotional offer do you decide to place at the center? How do you determine the …

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