Aug 1, 2023

Social media is one of those tools that experts all agree should be utilized, but can never agree on exactly how. Advice for campaigns are becoming increasingly numbers based, and that makes it confusing. They claim there is a magic formula of analytics, but you’d have to be part computer to really understand it. I have a secret to let you in on: the...

May 16, 2022

If you have a blog you might be facing a bit of a conundrum: how do you engage with people more directly? Social media is well and good, but it isn’t bringing the returns you had hoped. Besides, it is aimed more at marketing style communication, and that isn’t quite what you are looking for. The problem is that you are asking the wrong question. It...

Feb 21, 2022

Creating a successful blog is not as simple as generating repetitive content and purchasing an official domain name. Learning how to best improve your blog’s SEO, or search engine optimization, is fundamental for online success. Most blogging platforms provide a solid SEO foundations in terms of site structure, URL slugs, internal links, etc. Using a few...

Nov 1, 2021

As the top social network, Facebook remains the primary target of advertising and marketing efforts for many small businesses. The platform’s basic setup is especially ideal for service-based businesses, since members often look for referrals from their friends through the site. For firms trying to attract new customers, that makes Facebook an essential online...

Sep 23, 2021

Governments all over the world want to get their hands on user data from Google for a variety of purposes. Google started tracking the number of these requests in 2010, and has released these numbers in transparency reports every six month. This week, with the search giant’s sixth transparency report, it’s clear to see that these requests are ...

Jul 27, 2021

You can concentrate on the technology and marketing principles all you want, but a large part of digital marketing falls back on your unique branding that stems from basic choices you make during the development stages of your business. Your name, logo and other less controlled associations will play a part in public perception for the life of your business, so...

Aug 21, 2020

Social media marketing has long been a thorn in the side of marketing executives who understand the necessity of creating exposure on the popular networking site but who cringe at the thought of being unable to effectively measure ROI through traditional web analytics. While various social media platforms offer analytics services, it is usually extremely limited...

Aug 10, 2020

Content doesn’t write itself, even if AI’s are getting smarter. The human element is a must have for quality content marketing and that presents a problem: it also requires human based research. Nothing is inherently wrong with that fact. But you cannot deny it adds a sharp curve to the difficulty of the process. Keyword research is one of the more time...