If you have a blog you might be facing a bit of a conundrum: how do you engage with people more directly? Social media is well and good, but it isn’t bringing the returns you had hoped. Besides, it is aimed more at marketing style communication, and that isn’t quite what you are looking for. …
Creating a successful blog is not as simple as generating repetitive content and purchasing an official domain name. Learning how to best improve your blog’s SEO, or search engine optimization, is fundamental for online success. Most blogging platforms provide a solid SEO foundations in terms of site structure, URL slugs, internal links, etc. Using a …
As the top social network, Facebook remains the primary target of advertising and marketing efforts for many small businesses. The platform’s basic setup is especially ideal for service-based businesses, since members often look for referrals from their friends through the site. For firms trying to attract new customers, that makes Facebook an essential online marketing …
Facebook Video Ads and Your Small Business: 6 Tips to Help You Win New Audiences Read More »
Governments all over the world want to get their hands on user data from Google for a variety of purposes. Google started tracking the number of these requests in 2010, and has released these numbers in transparency reports every six month. This week, with the search giant’s sixth transparency report, it’s clear to see that …
You can concentrate on the technology and marketing principles all you want, but a large part of digital marketing falls back on your unique branding that stems from basic choices you make during the development stages of your business. Your name, logo and other less controlled associations will play a part in public perception for …
Social media marketing has long been a thorn in the side of marketing executives who understand the necessity of creating exposure on the popular networking site but who cringe at the thought of being unable to effectively measure ROI through traditional web analytics. While various social media platforms offer analytics services, it is usually extremely …
Finteza: Social Media Analytics You Have Been Looking for Read More »
Content doesn’t write itself, even if AI’s are getting smarter. The human element is a must have for quality content marketing and that presents a problem: it also requires human based research. Nothing is inherently wrong with that fact. But you cannot deny it adds a sharp curve to the difficulty of the process. Keyword …
Ubersuggest Review: Keyword Research Any Blogger Can Master Read More »
Everything is social these days. Connecting with other people, especially those we normally wouldn’t be able to keep up with so thoroughly, is a big part of the Internet’s appeal. It has opened up a whole new range of communication, and brought us all closer together despite huge distances. We are now a more open …
Social Reading: 5 Ways to Make the Most of Goodreads Read More »
Social media traffic is usually hit or miss. Generally, social media users tend to be lurkers: They have already seen hundreds of headlines and scrolled through dozens of funny videos before they clicked your link for some reason and landed on your site. It’s not easy to stop those people and engage them, unless you …
How to Easily Analyze Your Organic Social Media Traffic with Finteza Read More »
Good content can be subjective, yet there’s a clear list of criteria that helps us (and search engines) make that judgment: A good article is well researched A good article is readable: It has a well-defined clear structure that makes it easy to read It’s broken into short paragraphs and active-voice sentences that are easy …
How to Write a GOOD Article for Your Blog, Each Time, with Text Optimizer Read More »
