May 30, 2012

Did you wake up one day and find out that another cute, cuddly animal just attempted to destroy your livelihood? Passive income websites almost exclusively depend on organic search traffic, so any traffic lost as a result of algorithm changes can do massive damage.    After months or years of exploiting a certain set of guidelines, changes to search...

May 28, 2012

There is a disturbing amount of content floating around on the Internet pitting Social Media against SEO. In the last two months I’ve read a dozen articles, looked over a pair of infographics and joined in a forum debate on which one is a better investment of your time and money.   This is one of the problems with the Internet in general. Something that...

May 7, 2012

For the last couple months, I’ve been the primary developer for a new social network with a unique spin on dating. While I have gained quite a bit of knowledge and experience from this project, I feel like I have also seen the direct results of making the wrong moves when it comes to dealing with users, and specifically site features. Even though there was...

Apr 30, 2012

 One of the great things about running a website, blog, or social media campaign is that there is an abundance of data and statistics to measure your performance. Hundreds of metrics are measured daily by social networks, your own host, and third parties whether you ask them to or not.   Users will compare publicly listed statistics such as re-tweets,...

Mar 6, 2012

Why is everyone up in arms about social media ROI? It’s likely a result of pressure from management teams to justify current social media spending. After all, many companies have been dabbling in social for 24-36 months so it’s natural to expect a reasonable return. Whether you are just getting started in social media or were an early adopter there is no...

Mar 1, 2012

Typography is the art of organizing letterforms into words, sentences headlines etc. The arrangements can be creative and artful or strict and informational. The latter aids the reader by creating an information hierarchy.   The Swiss Style is the perfect marriage of the two, it uses clean and simple letterforms organized within a grid, then adds a...