Sep 11, 2012

While putting together your business plan you no doubt heard and read a ton of information about why SEO is great and how it should form a cornerstone of your marketing strategy. So you slapped it in your plans without really understanding it and marked it down as something to read up on later.   Then, when you finally found a few spare minutes to read up...

Aug 17, 2012

It has been approximately one month since Google sent out warnings to developers using the Google Webmasters Tools notifying users that their back link profiles were tagged as suspicious. In the past, messages sent to developers regarding SEO practices were usually in response to unethical tactics discovered by Google, and meant that you were part of a group of...

Aug 7, 2012

There are many link analysis tools that help with examining and evaluating backlinks of competitors, some of which are free, some of which are paid. Unless you are a professional SEO, subscribing to a paid tool probably isn’t worth the investment. I’ve yet to find a tool that offers complete analysis of competitor backlinks, so if you cannot easily...

Jul 30, 2012

This is not your Father’s Google. The Google that you once knew and loved is gone, and today we have a new and unpredictable Google that has moods as unpredictable as the sea and which is constantly searching for a new corner of SEO to penalize.   We’ve had Google Panda which hit content farms, we’ve had the de-indexing of blog networks,...

Jul 19, 2012

Almost immediately after the introduction of the +1 button, people began selling +1s with the attached claim that it would help your SEO; specifically, that getting more +1s improve your ranking in search results.   Most SEO professionals will agree that +1s help with SEO, and that concession is the end of the matter for most people. The truth is a...

Jun 21, 2012

One of the most transitive aspects of the social web, or web 2.0 for lack of a better term, is the proliferation of third party integration. At one time it would be considered treason to heavily integrate another website’s functionality into your own. As the Internet becomes more social, the focus is moving away from competing with the existing hosts of...

Jun 7, 2012

Many common SEO mistakes are perpetuated by the same professionals that are supposed to know better. SEO isn’t as complicated as many people would lead you to believe. These three SEO mistakes are the most prevalent among average bloggers and beginning developers:   Not Finding the Correct Keywords When you are using the Google AdWords Keyword Tool,...

May 31, 2012

Google Analytics is ubiquitous in web development, and as far as most people are concerned is the only viable source of information tracking for their website. Installing analytics on your website is the first step in understanding how visitors are finding your website. Understanding how visitors are finding your website is the first step in improving your...