May 7, 2012

For the last couple months, I’ve been the primary developer for a new social network with a unique spin on dating. While I have gained quite a bit of knowledge and experience from this project, I feel like I have also seen the direct results of making the wrong moves when it comes to dealing with users, and specifically site features. Even though there was...

May 4, 2012

You are on LinkedIn, you filled out your profile and connected to your coworkers, but now your account is dormant. There are some conflicting views concerning whether you should connect with people you do not know, or only connect with users you know personally. The power of LinkedIn is in connecting with users that may be able to help you in the future, so most...

May 2, 2012

  According to BostInno, MIT is the most buzzed about university online. Mashable lists it as one of the top 10 social media-savvy universities in the world. Here are eight social media tactics that make social media at MIT so great.   Twitter: hashtags for events Dedicate a specific hashtag for an event. Attendees can share what they find memorable,...

May 1, 2012

Whether it’s your own blog, your client’s website or the Facebook page for the company you work for, it’s not fun getting negative comments. It makes us feel all sorts of emotions from anger, to hurt and even lack of confidence.   I used to watch one person try his best to sabotage a ski resort Facebook page where I live. It was like a train wreck...

Apr 30, 2012

 One of the great things about running a website, blog, or social media campaign is that there is an abundance of data and statistics to measure your performance. Hundreds of metrics are measured daily by social networks, your own host, and third parties whether you ask them to or not.   Users will compare publicly listed statistics such as re-tweets,...

Apr 27, 2012

Social media rumors have been around as long as the Internet and hoaxes have spread from email to chat rooms and networking sites. With this quirk of social networking space, we can learn a lot from the mistakes of others. It’s only takes a second to click that share button but how do you know what you are reading and sharing is true? If you’re sharing a...

Apr 26, 2012

LinkedIn’s recent IPO has infused new life into the network. There has been a heavy influx of new users setting up their profiles, or taking a fresh look at the LinkedIn profile they set up long ago. Perhaps their situation has changed and they are inspired to log in, dust off their old profile and see if they can make this LinkedIn thing work for...

Apr 25, 2012

As a blogger, anything that can save you time without compromising your integrity is a good idea. You can use your RSS feed to send updates to Twitter and Facebook, combining several actions with publishing.   Most bloggers rely on two primary traffic sources: search engine traffic and traffic that is referred from social networking sites such as Facebook...

Apr 24, 2012

As a business owner, it’s your job to grow your business without spending a fortune. That’s why, if you’re running a PPC ad campaign, you would ideally like to increase your clicks while you decrease your ad spend. You probably already know that a successful ad campaign consists of two things: The amount of clicks your ad gets And, the cost you get back...