May 1, 2012

Whether it’s your own blog, your client’s website or the Facebook page for the company you work for, it’s not fun getting negative comments. It makes us feel all sorts of emotions from anger, to hurt and even lack of confidence.   I used to watch one person try his best to sabotage a ski resort Facebook page where I live. It was like a train wreck...

Apr 26, 2012

LinkedIn’s recent IPO has infused new life into the network. There has been a heavy influx of new users setting up their profiles, or taking a fresh look at the LinkedIn profile they set up long ago. Perhaps their situation has changed and they are inspired to log in, dust off their old profile and see if they can make this LinkedIn thing work for...

Mar 14, 2012

By and large, consumers expect businesses to be in the social space.  While it is unrealistic to think that most businesses will hire a dedicated community manager to build and maintain a social “community,” some quality time spent planning how to most effectively reach your target audience can help make a stronger impact with the resources you invest in...

Mar 6, 2012

Why is everyone up in arms about social media ROI? It’s likely a result of pressure from management teams to justify current social media spending. After all, many companies have been dabbling in social for 24-36 months so it’s natural to expect a reasonable return. Whether you are just getting started in social media or were an early adopter there is no...

Feb 29, 2012

LinkedIn is a social media platform that has taken the idea of connecting people online to others around the world, and applied it to business. From its birth, LinkedIn has catapulted to the forefront of business to business marketing and has become an extremely important aspect of connecting with clients and partners. The professional environment has drawn the...